What is NextRoll?
Founded in 2007 and headquartered in San Francisco, NextRoll has evolved from its origins into a comprehensive infrastructure service provider. The company operates through a diversified portfolio, most notably AdRoll, which focuses on performance marketing, and RollWorks, which provides account-based marketing solutions for B2B organizations. By centralizing these services under the NextRoll Platform Services umbrella, the company offers a unified technological backbone that enables businesses to leverage data for customer acquisition and retention. This structural maturity positions NextRoll as a critical partner for enterprises seeking to optimize their digital presence through sophisticated, scalable, and integrated marketing tools.
How much funding has NextRoll raised?
NextRoll has raised a total of $55M across 2 funding rounds:
Debt
$5M
Other Financing Round
$50M
Debt (2020): $5M with participation from PPP
Other Financing Round (2023): $50M led by Capital IP Investment Partners
Key Investors in NextRoll
Capital IP Investment Partners
Capital IP Investment Partners LP specializes in providing customized non-dilutive credit solutions for mid-to-late-stage technology companies across North America, Europe, Australia, and Israel.
PPP
Public-Private Partnership
What's next for NextRoll?
With the recent infusion of capital, NextRoll is well-positioned to accelerate its strategic initiatives, particularly in the expansion of its platform services and the enhancement of its proprietary data analytics capabilities. The focus will likely shift toward deepening the integration between its business units to provide a more seamless experience for enterprise clients. Furthermore, the utilization of non-dilutive credit solutions suggests a management strategy centered on maintaining operational flexibility while pursuing aggressive growth. As the company continues to refine its infrastructure, the market can expect further innovation in how NextRoll addresses the evolving needs of the B2B and B2C marketing sectors, potentially through increased investment in automation and AI-driven insights.
See full NextRoll company page
