What is NewStore?
Headquartered in Boston and founded by industry veteran Stephan Schambach, NewStore provides a comprehensive mobile retail platform designed to unify the omnichannel shopping experience. By integrating seamlessly with major enterprise ecommerce backends such as Salesforce Commerce Cloud, SAP Hybris, and Oracle ATG, the company enables retailers to deploy one-touch purchasing, scalable clienteling, and modernized fulfillment workflows. The platform is engineered to optimize the small-screen experience, effectively transforming how brands engage with consumers across both online and offline touchpoints. By digitizing the retail floor, NewStore empowers merchants to drive higher conversion rates and operational efficiency in an increasingly competitive digital landscape.
How much funding has NewStore raised?
NewStore has raised a total of $211.8M across 7 funding rounds:
Multiple Rounds
$76.8M
Series B
$50M
Series C
$20M
Unspecified
$20M
Series B
$45M
Private Equity (2015): $8.8M, investors not publicly disclosed
Series A (2015): $30M led by General Catalyst
Private Equity (2015): $38M supported by General Catalyst Partners
Series B (2017): $50M featuring Activant Capital Group and General Catalyst
Series C (2018): $20M backed by Activant Capital Group, Stephan Schambach, and General Catalyst
Unspecified (2020): $20M with participation from Stephan Schambach, General Catalyst, Activant Capital Group, and Salesforce Ventures
Series B (2021): $45M, investors not publicly disclosed
Key Investors in NewStore
General Catalyst
A venture capital firm focused on identifying and supporting transformational business opportunities across multiple sectors and stages, providing operational expertise to help companies scale.
Activant Capital Group
A research-led growth firm that invests in founders building innovative solutions to digitize enterprise workflows and enhance fulfillment experiences.
Salesforce Ventures
The corporate investment arm of Salesforce, specializing in cloud-based technology solutions that help businesses transform customer relationships and digital operations.
What's next for NewStore?
As NewStore moves beyond its current growth phase, the focus remains on scaling its enterprise-grade infrastructure to meet the evolving demands of global retail. The recent capital injection is expected to accelerate product development, particularly in the areas of autonomous fulfillment and enhanced clienteling features. By leveraging its strong relationships with strategic partners and investors, NewStore is well-positioned to capture further market share, helping large-scale retailers navigate the complexities of digital transformation while maintaining a cohesive, brand-centric customer journey.
See full NewStore company page
