What is New Studio?
New Studio is a boutique industrial design consulting firm, founded in 1989 by David Allan Pesso. The firm specializes in strategic product design, development, and licensing, collaborating with premier contract furniture brands. Their expertise lies in creating proprietary, original content and high-performance assets for manufacturers such as Darran, Geiger International, Herman Miller, and Steelcase. With over 350 licensed original designs and 22 US Patents, New Studio has garnered industry accolades including IIDA, Best of NeoCon, and the Chicago Athenaeum's Good Design Award. Operating as a multi-person firm based in South Florida since 2001, New Studio leverages its extensive design experience to deliver innovative solutions to the furniture industry.
How much funding has New Studio raised?
New Studio has raised a total of $27K across 1 funding round:
Debt
$27K
Debt (2021): $27K with participation from PPP
Key Investors in New Studio
PPP
Public-Private Partnership
What's next for New Studio?
With the recent substantial expansion capital, New Studio is strategically positioned to amplify its design and development capabilities. This financing is expected to fuel innovation, potentially leading to the expansion of its licensing partnerships and the introduction of new proprietary designs. The company's focus on high-performance assets and its established relationships with leading furniture brands suggest a future centered on continued market leadership and the exploration of new design frontiers. The Series B/C stage funding indicates a phase of scaling operations and solidifying its competitive advantage in the industrial design consulting space.
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