What is New Stand?
Founded in 2015, New Stand operates as a modern, stand-alone convenience retail platform. The company distinguishes itself by curating a selection of personal care products and miscellaneous goods designed for the fast-paced urban consumer. By integrating technology with physical retail, New Stand aims to redefine the convenience experience, moving beyond traditional offerings to provide a more personalized and efficient shopping environment. Its strategic positioning in high-traffic areas allows the company to capture significant consumer mindshare, effectively bridging the gap between essential retail and lifestyle-oriented services.
How much funding has New Stand raised?
New Stand has raised a total of $56M across 2 funding rounds:
Series A
$16M
Series B
$40M
Series A (2018): $16M, investors not publicly disclosed
Series B (2021): $40M led by Raga Partners, Fantail Ventures, Maywic Select Investments, and Brookfield
Key Investors in New Stand
Raga Partners
Raga Partners is a strategic investment firm that provides capital and operational support to high-growth companies, focusing on long-term value creation.
Fantail Ventures
Fantail Ventures invests in early-stage companies led by founders with a strong vision, focusing on innovative solutions to significant global challenges across various sectors.
Maywic Select Investments
Maywic Select Investments is an early and growth stage partner specializing in consumer products and retail that promote healthy lifestyles, wellness, and well-being.
What's next for New Stand?
With the successful closure of its latest financing round, New Stand is poised to accelerate its growth strategy. The capital will likely be deployed toward optimizing supply chain logistics, expanding its physical store network, and investing in proprietary retail technology to improve customer engagement. As the company matures, the focus will shift toward long-term sustainability and the potential for broader market penetration. By aligning with institutional partners who bring both operational expertise and capital, New Stand is well-equipped to navigate the complexities of the retail sector and maintain its competitive edge in the evolving convenience economy.
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