What is New Stand?
Founded in 2015, New Stand operates as a modern, stand-alone convenience store concept that transcends traditional retail boundaries. By curating a selection of personal care products and essential goods, the company addresses the immediate needs of urban consumers while integrating a seamless, tech-forward shopping experience. Its market position is defined by a focus on wellness and lifestyle-oriented retail, distinguishing it from legacy convenience chains through a highly targeted product mix and strategic placement in high-traffic environments.
How much funding has New Stand raised?
New Stand has raised a total of $56M across 2 funding rounds:
Series A
$16M
Series B
$40M
Series A (2018): $16M, investors not publicly disclosed
Series B (2021): $40M led by Maywic Select Investments, Raga Partners, Brookfield, and Fantail Ventures
Key Investors in New Stand
Maywic Select Investments
Maywic Select Investments is an early and growth stage partner specializing in consumer products and retail that promote healthy lifestyles, wellness, and well-being.
Brookfield
Brookfield is a global alternative asset manager focused on investing in and operating high-quality assets across real estate, infrastructure, and private equity.
Fantail Ventures
Fantail Ventures invests in early-stage companies led by founders with a strong vision, focusing on innovative solutions to significant global challenges.
What's next for New Stand?
With the recent capital injection, New Stand is expected to prioritize the expansion of its physical footprint and the enhancement of its digital infrastructure. The strategic focus will likely shift toward optimizing supply chain efficiencies and deepening consumer engagement through data-driven insights. As the company matures, the integration of advanced retail technologies will be critical in maintaining its competitive edge, ensuring that New Stand remains a preferred destination for the modern, time-conscious consumer seeking quality and convenience in their daily routine.
See full New Stand company page
