What is New Primal?
The New Primal is a prominent player in the better-for-you snack food market, specializing in the production of meat snacks, jerky, and protein-rich snacks formulated with clean ingredients. Their product line features grass-fed meat sticks and turkey sticks, all free from artificial additives, nitrates, and added sugars. The company caters to health-conscious consumers who prioritize convenient, high-protein options derived from quality, sustainably sourced ingredients. New Primal distributes its offerings through both retail partnerships and direct-to-consumer channels, aligning with the growing demand for clean eating and responsible sourcing.
How much funding has New Primal raised?
New Primal has raised a total of $15M across 1 funding round:
Private Equity
$15M
Private Equity (2021): $15M with participation from Manna Tree Partners
Key Investors in New Primal
Manna Tree Partners
Manna Tree Partners is an investment firm dedicated to enhancing human health and wellness through strategic investments. They focus on modernizing everyday products and empowering consumers to live healthier lives, often investing in brands that align with evolving consumer preferences for wellness and clean living.
What's next for New Primal?
With the recent major enterprise-level funding, New Primal is strategically positioned for accelerated growth and market expansion. This capital infusion is expected to fuel initiatives aimed at enhancing product development, broadening distribution networks, and strengthening brand presence in the competitive health-conscious snack sector. The company's focus on clean ingredients and sustainable sourcing aligns with evolving consumer preferences, suggesting a trajectory towards increased market share and potential leadership in the premium protein snack category.
See full New Primal company page
