What is New Image?
Founded in 2002, New Image Medical Aesthetics and Wellness operates as a provider of advanced medical care, serving the Athens, GA, and Atlanta metro areas. The company specializes in cutting-edge treatments including accurate saliva testing and Bio-Identical Hormone Therapy (BHRT) for both men and women, addressing symptoms related to menopause, low testosterone, and sleep disturbances without the use of traditional pharmaceuticals. Additionally, New Image offers the NILean HCG Diet program, designed to aid in weight loss and restore portion control, alongside Bio-Identical Thyroid Management using various thyroid hormone preparations. Their diagnostic capabilities extend to neurotransmitter and GI testing to identify underlying causes of symptoms such as "leaky gut" and food allergies. A key operational advantage is their in-house compounding lab, which allows for affordable BHRT hormone creams. The company also provides genetic testing services, such as 23andMe and Nutrigenomix, to guide personalized lifestyle and dietary choices. Notably, New Image distinguishes itself by accepting most private insurance for office visits, a rarity among expert Bio-Identical Wellness Practices.
How much funding has New Image raised?
New Image has raised a total of $350K across 1 funding round:
Debt
$350K
Debt (2020): $350K with participation from PPP
What's next for New Image?
The substantial capital infusion, indicated by the $350K total funding and the recent $350K strategic investment, positions New Image for significant scaling and market expansion. This backing is likely to fuel advancements in their BHRT offerings, potentially expanding their service reach and enhancing their diagnostic technologies. Further development in their compounding lab capabilities and genetic testing services could also be prioritized, solidifying their competitive edge in the personalized wellness industry. The company's ability to integrate medical aesthetics with comprehensive wellness solutions, supported by this latest financing, suggests a strategic focus on holistic patient care and continued innovation.
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