What is Netsertive?
Founded in 2009 and headquartered in Morrisville, North Carolina, Netsertive operates a sophisticated distributed marketing platform designed to deliver localized, multi-channel marketing campaigns and analytics at scale. The company empowers businesses to manage and optimize their marketing efforts across various digital and traditional channels, ensuring brand consistency and performance measurement in diverse markets. Netsertive's technology is crucial for enterprises seeking to enhance their local marketing impact and customer engagement.
How much funding has Netsertive raised?
Netsertive has raised a total of $49.5M across 7 funding rounds:
Series A
$4.5M
Series B
$7.3M
Private Equity
$2.7M
Debt
$7M
Series C
$24M
Debt
$2M
Debt
$2M
Series A (2010): $4.5M with participation from RRE Ventures and Greycroft Partners
Series B (2012): $7.3M led by RRE Ventures, Harbert Venture Partners, and Greycroft Partners
Private Equity (2014): $2.7M supported by Greycroft Partners and RRE Ventures
Debt (2014): $7M featuring Square 1 Bank
Series C (2015): $24M backed by Greycroft Partners, Harbert Venture Partners, RRE Ventures, Babson Capital Management, and River Cities Capital Funds
Debt (2020): $2M with participation from PPP
Debt (2021): $2M led by PPP
Key Investors in Netsertive
Greycroft Partners
Greycroft is a leading venture capital firm focused on investments in the Internet and mobile markets. Greycroft leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses. Greycroft manages in excess of $1 billion and has made over 150 investments since inception in leading companies including Acorns, App Annie, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeakha.
RRE Ventures
RRE Ventures is a venture capital firm dedicated to supporting founders at critical stages of their business journey. The firm invests in a diverse portfolio of startups, focusing on long-term partnerships with entrepreneurs. RRE aims to back exceptional teams and innovative ideas to foster growth and success. Their intended clients are startup founders and entrepreneurs looking for strategic investment and support.
Harbert Venture Partners
Founded in 1933 and Headquartered in Birmingham, Alabama. Harbert Management Corporation is a private equity firm specializing in making investments in mezzanine, middle markets, buyouts, later stage companies. The firm seeks to make investments in technology, life sciences, life sciences tools and services, B2B commerce, e-commerce, and environmental sectors throughout US and Europe.
What's next for Netsertive?
The substantial enterprise-level capital infusion, including the recent strategic investment, positions Netsertive for accelerated expansion and product development. This backing is expected to fuel enhancements to its distributed marketing platform, enabling greater personalization and AI-driven insights for its clients. The company is poised to further solidify its market leadership by expanding its reach and deepening its technological capabilities to meet the evolving demands of enterprise marketing.
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