What is Needed?
Founded in 2017, Needed has established itself as a critical player in the prenatal and postnatal nutrition market. By prioritizing clinical-grade ingredients and evidence-based formulations, the company addresses significant gaps in traditional maternal healthcare. Unlike conventional consumer packaged goods (CPG) brands, Needed integrates a high-touch, educational approach to wellness, positioning itself as a comprehensive provider rather than a mere supplement manufacturer. Its market position is bolstered by a commitment to transparency and efficacy, catering to a demographic that increasingly demands rigorous scientific validation in their health products.
How much funding has Needed raised?
Needed has raised a total of $19.8M across 2 funding rounds:
Angel/Seed
$5.8M
Other Financing Round
$14M
Angel/Seed (2021): $5.8M with participation from Crescent Ridge Partners, Peterson Partners, Sekhmet Ventures, and Seae Ventures
Other Financing Round (2023): $14M led by Seae Ventures and The Craftory
Key Investors in Needed
Seae Ventures
A venture firm focused on disruptive early-stage healthcare companies that improve access to care and address the needs of underserved populations.
The Craftory
A consumer-focused venture capital fund that provides growth capital and strategic mentorship to mission-driven brands in the CPG space.
Sekhmet Ventures
An investment firm specializing in science-backed beauty and wellness products, providing operational expertise in manufacturing and regulatory compliance.
What's next for Needed?
With the infusion of this latest capital, Needed is well-positioned to scale its operations and deepen its market penetration. The company is expected to leverage these resources to expand its product pipeline, enhance its digital health infrastructure, and potentially broaden its reach into new segments of the wellness economy. As the firm transitions into a more mature enterprise-level entity, the focus will likely shift toward optimizing supply chain resilience and strengthening its position as a leader in the science-led wellness category, ensuring that its growth remains aligned with its core mission of improving maternal health outcomes.
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