What is Needed?
Founded in 2017 and based in Los Angeles, California, Needed is dedicated to enhancing nutrition through better supplements. The company operates within the health and wellness industry, focusing on providing high-quality products for prenatal and general nutritional needs. Needed aims to deliver superior supplements that support overall health and well-being, positioning itself as a key player in the direct-to-consumer health market.
How much funding has Needed raised?
Needed has raised a total of $19.8M across 2 funding rounds:
Angel/Seed
$5.8M
Other Financing Round
$14M
Angel/Seed (2021): $5.8M with participation from Peterson Partners, Sekhmet Ventures, Crescent Ridge Partners, and Seae Ventures
Other Financing Round (2023): $14M led by Seae Ventures and The Craftory
Key Investors in Needed
Peterson Partners
Peterson Partners is an investment management firm that provides private equity and venture capital to various industries, including healthcare and consumer products. They were founded in 2003.
Sekhmet Ventures
Sekhmet Ventures specializes in investing in ultra-pure beauty and wellness products grounded in scientific principles, offering financial support and expertise in marketing, sales, and manufacturing.
Crescent Ridge Partners
CRP Ventures is a venture fund that provides seed capital to early-stage startups, focusing on disruptive technologies and offering strategic advice and access to expansion capital.
What's next for Needed?
The recent major strategic investment signals a new phase of expansion for Needed. With backing from sophisticated investors like Seae Ventures and The Craftory, the company is poised to scale its operations, potentially broadening its product line and increasing market penetration. This capital infusion is expected to fuel innovation in supplement development and enhance marketing efforts to reach a wider audience seeking trusted nutritional solutions. The company's focus on quality and scientific principles, combined with strategic financial backing, positions it for sustained growth and impact in the health and wellness landscape.
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