What is NB Pure?
NB Pure operates as a specialized provider of natural, sustainably sourced wellness and performance supplements. The company distinguishes itself through a rigorous focus on purity, offering a diverse portfolio that includes herbs, vitamins, and its signature MagO7 product line. By prioritizing bioavailability and potency, the firm addresses complex health needs ranging from digestive gut health and metabolic energy to immune support and anti-aging beauty.
As a woman-led, family-operated enterprise, NB Pure integrates professional expertise from Registered Dietitians and Holistic Nutritionists into its product development lifecycle. This holistic approach to gut-focused wellness ensures that every formulation is free from artificial fillers and additives, aligning with the growing consumer demand for transparent, science-backed, and ethically produced health supplements in an increasingly crowded marketplace.
How much funding has NB Pure raised?
NB Pure has raised a total of $5.2M across 2 funding rounds:
Debt
$150K
Debt
$5M
Debt (2020): $150K with participation from PPP
Debt (2025): $5M led by MidFirst Bank
Key Investors in NB Pure
MidFirst Bank
A prominent financial institution providing commercial banking services and debt financing solutions to support corporate growth and capital expenditure.
PPP
Public-Private Partnership
What's next for NB Pure?
With the successful acquisition of this $5M investment, NB Pure is poised to enter a new phase of enterprise-level expansion. The strategic roadmap likely involves scaling production capacity to meet rising global demand while maintaining the stringent quality control measures that define the brand. Furthermore, the company is expected to invest in advanced research and development to refine its bioavailability formulas and potentially explore new distribution channels to capture a larger share of the wellness economy.
The focus remains on reinforcing its market position as a leader in clean-label nutrition. By utilizing this capital to optimize operational efficiencies and enhance its digital presence, NB Pure is well-equipped to navigate the complexities of the health and wellness industry, ensuring sustained growth and continued innovation in its product offerings.
