What is NB Pure?
NB Pure is a woman-led, family-owned business specializing in natural, sustainably sourced, organic, non-GMO, vegan, and gluten-free wellness and performance supplements. Their product line includes herbs, vitamins, and MagO7, designed to support a range of health objectives such as detox, digestion, metabolism, immunity, aging, beauty, fitness, and mood regulation. The company emphasizes purity, utilizing no artificial fillers or additives, and focuses on enhanced bioavailability and rigorous purity testing for quality and potency. Supported by Registered Dietitians and Holistic Nutritionists, NB Pure aims to deliver holistic, gut-focused wellness solutions globally.
How much funding has NB Pure raised?
NB Pure has raised a total of $5.2M across 2 funding rounds:
Debt
$150K
Debt
$5M
Debt (2020): $150K with participation from PPP
Debt (2025): $5M led by MidFirst Bank
Key Investors in NB Pure
MidFirst Bank
MidFirst Bank provided debt financing to NB Pure, indicating a focus on supporting the company's operational or expansionary capital needs through traditional lending.
PPP
Public-Private Partnership
Undisclosed investor
An undisclosed investor participated in the funding round, contributing to NB Pure's capital structure without public disclosure of their identity or specific investment focus.
What's next for NB Pure?
The recent major strategic investment, structured as debt financing, indicates NB Pure is likely leveraging its established market position to fund significant growth initiatives, such as expanding production capacity, entering new markets, or enhancing its distribution network. This enterprise-level capital infusion suggests a focus on solidifying its competitive advantage and potentially preparing for further scaling or strategic partnerships. The company's commitment to purity and holistic wellness, combined with this substantial financial backing, positions it for continued expansion in the health and supplement industry.
See full NB Pure company page
