What is Nat Habit?
Founded in 2019 and headquartered in Gurugram, Haryana, India, Nat Habit operates in the natural personal care market. The brand specializes in manufacturing a range of skin and hair care products, including ubtans, face packs, henna paste, and cleansing balms. A key differentiator for Nat Habit is its strict adherence to using only natural ingredients and avoiding chemical preservatives, positioning it as a trusted choice for health-conscious consumers.
The company's direct-to-consumer model allows for direct engagement with its customer base, facilitating rapid feedback loops and product development tailored to evolving consumer preferences. Nat Habit's focus on traditional Indian formulations, such as ubtans, combined with modern D2C strategies, provides a unique market proposition.
How much funding has Nat Habit raised?
Nat Habit has raised a total of $14.2M across 2 funding rounds:
Unspecified
$4M
Series B
$10.2M
Unspecified (2022): $4M, investors not publicly disclosed
Series B (2023): $10.2M led by Sharrp Ventures, Fireside Ventures, and Bertelsmann India Investments
Key Investors in Nat Habit
Sharrp Ventures
Sharrp Ventures is the investment office of the Harsh Mariwala family, focusing on backing companies that are shaping new age consumerism in India. Their investment areas include food and beverages, beauty and personal care, consumer technology, health and wellness, and lifestyle. They provide strategic and tactical support to their portfolio companies, leveraging their extensive experience and network.
Fireside Ventures
Fireside Ventures is a leading venture capital firm in India that focuses on investing in health and consumer startups. The company aims to help founders build iconic consumer brands that create enduring value while fostering a sense of responsibility to the communities they serve. With a portfolio of over 64 brands and a managed capital of 5,300 Crores, Fireside Ventures emphasizes collaboration between visionary founders and committed investors.
Bertelsmann India Investments
Bertelsmann India Investments (BII) is a venture capital fund focused on early growth-stage tech startups across various sectors including healthtech, fintech, agritech, and edtech. With a commitment of $500 million over the next five years, BII invests between $5 million to $15 million in Series A to C funding rounds, supporting entrepreneurs in building global champions.
What's next for Nat Habit?
With the infusion of $10.2M in its latest funding round, Nat Habit is poised for accelerated growth and market penetration. The 'major strategic investment' context suggests a focus on scaling operations, enhancing product innovation, and potentially expanding into new geographical markets or distribution channels. The company's 'enterprise-level funding' indicates a strong investor confidence in its business model and future prospects.
Future strategic initiatives are likely to include further diversification of its product portfolio, strengthening its online presence, and potentially exploring offline retail partnerships. The company's commitment to natural ingredients and preservative-free formulations will remain a core tenet as it navigates its next phase of expansion, aiming to solidify its position as a leader in India's natural personal care industry.
