What is Nat Habit?
Founded in 2019 and headquartered in Gurugram, Nat Habit has carved out a distinct niche by manufacturing high-quality skincare and haircare products, including ubtans, henna pastes, and cleansing balms. By prioritizing all-natural ingredients and eliminating chemical preservatives, the company addresses the rising consumer demand for transparency and sustainability in personal care. As a D2C brand, Nat Habit leverages digital channels to maintain a direct relationship with its customer base, allowing for rapid product iteration and a highly responsive supply chain that aligns with modern wellness trends.
How much funding has Nat Habit raised?
Nat Habit has raised a total of $14.2M across 2 funding rounds:
Unspecified
$4M
Series B
$10.2M
Unspecified (2022): $4M, investors not publicly disclosed
Series B (2023): $10.2M led by Sharrp Ventures, Fireside Ventures, and Bertelsmann India Investments
Key Investors in Nat Habit
Sharrp Ventures
Sharrp Ventures is the investment office of the Harsh Mariwala family, focusing on backing companies that are shaping new age consumerism in India, with a specific interest in beauty and personal care.
Fireside Ventures
Fireside Ventures is a leading venture capital firm in India that focuses on investing in health and consumer startups, aiming to help founders build iconic brands that create enduring value.
Bertelsmann India Investments
Bertelsmann India Investments is a venture capital fund focused on early growth-stage tech startups, combining global reach with local insights to empower founders and foster long-term growth.
What's next for Nat Habit?
With this major enterprise-level funding, Nat Habit is well-positioned to scale its manufacturing capabilities and broaden its distribution footprint across India. The strategic backing from seasoned investors provides not only the necessary capital for growth but also access to deep operational expertise in the consumer goods sector. Moving forward, the company is expected to focus on enhancing its product portfolio, optimizing its logistics network, and strengthening its brand presence to solidify its position as a leader in the natural beauty segment. The focus will likely remain on maintaining product integrity while achieving the operational efficiencies required to compete with established legacy brands.
See full Nat Habit company page
