What is Nat Habit?
Founded in 2019 and headquartered in Gurugram, Nat Habit operates as a specialized direct-to-consumer brand dedicated to the production of fresh, preservative-free personal care products. The company's core value proposition lies in its commitment to traditional Ayurvedic-inspired formulations, such as henna pastes and cleansing balms, which are manufactured without synthetic additives. By leveraging a digital-first approach, Nat Habit has effectively tapped into the growing consumer demand for transparency and sustainability in the beauty industry, positioning itself as a high-growth entity within the Indian consumer goods landscape.
How much funding has Nat Habit raised?
Nat Habit has raised a total of $14.2M across 2 funding rounds:
Unspecified
$4M
Series B
$10.2M
Unspecified (2022): $4M, investors not publicly disclosed
Series B (2023): $10.2M led by Fireside Ventures, Sharrp Ventures, and Bertelsmann India Investments
Key Investors in Nat Habit
Fireside Ventures
A leading Indian venture capital firm specializing in health and consumer startups, dedicated to building iconic brands through collaborative partnerships.
Sharrp Ventures
The investment arm of the Harsh Mariwala family, focusing on backing innovative companies within the beauty, personal care, and consumer technology sectors.
Bertelsmann India Investments
The strategic investment arm of Bertelsmann SE & Co. KGaA in India, providing growth-stage capital to tech-enabled startups across diverse sectors.
What's next for Nat Habit?
Looking ahead, Nat Habit is well-positioned to leverage its recent capital injection to accelerate its market penetration and product innovation. The strategic focus will likely shift toward optimizing its manufacturing processes to maintain product freshness at scale while expanding its digital presence across new demographics. With the support of seasoned institutional backers, the company is expected to explore omnichannel retail strategies and potentially diversify its product portfolio to include broader wellness categories. This phase of development is critical for establishing long-term brand equity and achieving sustainable profitability in a highly competitive personal care market.
See full Nat Habit company page
