What is NA-KD?
Founded in 2015 by industry veteran Jarno Vanhatapio, NA-KD has rapidly evolved into one of the world's most socially engaging online fashion destinations. By prioritizing a global DNA and a digital-native supply chain, the company has successfully navigated the complexities of international logistics and rapid consumer trend cycles. Operating from its headquarters in Gothenburg, Sweden, NA-KD utilizes a sophisticated warehouse infrastructure to serve a diverse customer base across 130 countries. The company's business model is characterized by high-velocity social media integration, which has allowed it to cultivate a massive following and achieve significant revenue growth in a remarkably short timeframe, positioning it as a formidable challenger to traditional fashion retailers.
How much funding has NA-KD raised?
NA-KD has raised a total of $100.4M across 3 funding rounds:
Private Equity
$14.7M
Series A
$17.1M
Series B
$68.6M
Private Equity (2017): $14.7M with participation from Northzone and eEquity
Series A (2017): $17.1M led by Northzone and eEquity
Series B (2018): $68.6M supported by Quadrille Capital, La Maison, Partech International, eEquity, Filip Engelbert, FJ Labs, Jonas Norlander, and Northzone
Key Investors in NA-KD
Northzone
Northzone is a multi-stage venture capital fund with over $1.7 billion under management, known for backing category-defining businesses such as Spotify, Klarna, and Trustpilot.
eEquity
eEquity is a private equity firm specializing in growth investments for digitally enabled businesses and e-commerce, with a focus on scaling companies to over EUR 100 million in sales.
Partech International
Partech is a global investment firm that provides capital and operational support to entrepreneurs at seed, venture, and growth stages across multiple continents.
What's next for NA-KD?
Looking ahead, the infusion of capital from the latest funding round is expected to accelerate NA-KD's operational efficiency and market penetration. By optimizing its logistics through strategic partnerships and expanding its digital footprint, the company is well-positioned to transition from a high-growth startup to a dominant enterprise-level player. Future initiatives will likely focus on deepening its technological integration to enhance the customer experience, scaling its presence in key international markets, and maintaining its status as a trend-setting entity in the global e-commerce ecosystem. The continued support from seasoned venture capital and private equity firms provides the necessary runway to sustain this momentum and explore potential long-term value creation strategies.
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