What is Mydala?
Mydala operates as a cashback and discount aggregator, curating exclusive offers, promo codes, and cashback opportunities across a wide spectrum of consumer categories including fashion, electronics, travel, and food. The platform's core mission is to empower online shoppers to maximize their savings by providing tangible rewards on purchases facilitated through its services. Mydala targets online consumers actively seeking deals and discounts from a variety of popular brands, aiming to enrich the digital shopping experience with its user-centric cashback model.
How much funding has Mydala raised?
Mydala has raised a total of $5.6M across 2 funding rounds:
Series A
$2M
Series B
$3.6M
Series A (2011): $2M with participation from Info Edge
Series B (2011): $3.6M led by Info Edge
Key Investors in Mydala
Info Edge
Info Edge is a leading Indian online classifieds company with a strong presence in recruitment, matrimony, and real estate. As a profitable internet entity, it focuses on delivering innovative digital solutions and expanding its market reach.
What's next for Mydala?
The substantial enterprise-level backing suggests Mydala is poised for significant scaling and market expansion. This strategic investment likely signals a phase of aggressive growth, potentially involving enhanced platform development, broader merchant partnerships, and increased marketing efforts to capture a larger share of the online discount and cashback market. Future initiatives may focus on leveraging data analytics to personalize offers and further solidify its position as a go-to destination for value-conscious online shoppers.
See full Mydala company page
