What is Mulberry?
Founded in 2018 and headquartered in New York City, Mulberry operates at the intersection of fintech and retail services. The company specializes in providing a modernized extended warranty experience, effectively replacing traditional, often opaque, protection plans with a transparent, consumer-centric model. By integrating directly into the retail shopping experience, Mulberry enables merchants to offer affordable, high-value protection plans that drive customer loyalty and increase conversion rates. Its platform is designed to bridge the gap between complex insurance products and the immediate needs of modern e-commerce shoppers, positioning the company as a vital infrastructure provider for digital retailers.
How much funding has Mulberry raised?
Mulberry has raised a total of $26.9M across 3 funding rounds:
Angel/Seed
$2.8M
Series A
$2.2M
Series B
$22M
Angel/Seed (2018): $2.8M with participation from Quiet Capital
Series A (2020): $2.2M, investors not publicly disclosed
Series B (2021): $22M supported by Hudson Structured Capital Management, Commerce Ventures, Ally Bank, and CreditEase
Key Investors in Mulberry
Hudson Structured Capital Management
Hudson Structured Capital Management specializes in delivering uncorrelated returns through investments in essential markets such as insurance and transportation, offering customized capital solutions across alternative credit and structured equity.
CreditEase
CreditEase is a leading Chinese FinTech firm focused on inclusive finance, wealth management, and global innovation through business incubation and strategic investment in blockchain and insurance technology.
Quiet Capital
Quiet Capital is a venture firm that provides strategic backing to early-stage companies, focusing on long-term partnerships and operational support to drive sustainable growth.
What's next for Mulberry?
With the successful closure of its latest funding round, Mulberry is well-positioned to accelerate its enterprise-level expansion. The strategic focus will likely shift toward deepening its integration capabilities with major e-commerce platforms and diversifying its product protection portfolio to cover a broader range of consumer goods. By utilizing this capital to enhance its proprietary risk-assessment algorithms and expand its merchant-facing tools, Mulberry aims to capture a larger share of the global warranty market. The company's ability to maintain strong institutional backing suggests a long-term commitment to disrupting the legacy insurance sector through technological innovation and superior user experience.
See full Mulberry company page
