What is mParticle?
mParticle operates as a software development company specializing in a comprehensive customer data platform (CDP). Its offerings integrate essential data infrastructure, robust data quality controls, stringent data governance, and advanced data-driven personalization capabilities. This holistic approach empowers businesses across various sectors, including marketing, analytics, customer experience, and engineering, to leverage their customer data more effectively. The company's platform is designed to streamline complex data management processes, enabling clients to gain deeper insights and deliver more tailored experiences.
How much funding has mParticle raised?
mParticle has raised a total of $423.9M across 9 funding rounds:
Angel/Seed
$2.6M
Other Financing Round
$3M
Debt
$4.3M
Angel/Seed
$1.5M
Series A
$15.1M
Series B
$17.5M
Series C
$35M
Series D
$45M
Unspecified
$300M
Angel/Seed (2013): $2.6M with participation from Greylock Partners, Google Ventures, and Bowery Capital
Other Financing Round (2013): $3M led by GV, Golden Venture Partners, Greylock Partners, Anthony Saleh, Michael Barrett, Eniac Ventures, Michael Walrath, Eric Franchi, and Bowery Capital
Debt (2014): $4.3M, investors not publicly disclosed
Angel/Seed (2014): $1.5M featuring Battery Ventures, Bowery Capital, and Harbinger Capital Partners
Series A (2015): $15.1M backed by Golden Ventures, Eniac Ventures, Bowery Capital, and Social Capital
Series B (2016): $17.5M with participation from Bain Capital Ventures and Social Capital
Series C (2017): $35M led by Harmony Venture Partners, Bain Capital Ventures, and Social Capital
Series D (2020): $45M supported by Arrowroot Capital
Unspecified (2025): $300M featuring ROKT
Key Investors in mParticle
GV
GV is a venture capital firm founded in 2001 that invests across multiple stages and sectors. The company focuses on enterprise solutions, life sciences, consumer products, and frontier technology innovations. GV operates globally with presence across North America, Europe, Asia, and South America, providing financial backing to promising startups and growth-stage businesses. The firm maintains a diverse investment portfolio spanning technology, healthcare, and various other industries.
Golden Venture Partners
Golden Venture Partners is a mobile focused seed and early-stage venture capital fund with investments across North America. They provide early stage funding and mentorship to extraordinary entrepreneurs that leverage the massive potential of mobile products and services. Golden Venture Partners was created as a response to the unparalleled growth in the mobile marketplace and the dramatic changes in how companies are created, financed and acquired. With the costs of creating valuable technology declining significantly, there is a tremendous opportunity for entrepreneurs to rapidly launch, test and scale new products and services. Golden Venture Partners is focused on funding these early stage companies to work together to launch the next generation of breakthrough mobile products and services.
Greylock Partners
83North is a global venture capital firm managing over $2.2 billion, investing in exceptional entrepreneurs at all stages to build category-leading companies. The firm has a strong portfolio with 90 companies and 15 unicorns, reflecting its successful investment strategy. With a focus on innovation, 83North supports a diverse range of industries, including technology and supply chain management. Their philosophy emphasizes a unique approach to helping companies scale effectively.
What's next for mParticle?
The substantial enterprise-level funding and recent strategic investment indicate mParticle's strong position for scaling its operations and expanding its market reach. This capital infusion is expected to fuel further innovation in its CDP technology, potentially leading to new product developments and enhancements in data privacy and compliance features. The company is likely to focus on strengthening its competitive advantage in the rapidly evolving martech and data analytics landscape, possibly through strategic partnerships or acquisitions, to solidify its role as a leader in customer data management.
See full mParticle company page
