What is mParticle?
mParticle operates as a sophisticated software development firm specializing in customer data infrastructure. Its platform serves as a central nervous system for enterprise data, integrating disparate data sources to facilitate seamless data governance, quality control, and real-time personalization. By bridging the gap between raw data ingestion and actionable customer insights, mParticle empowers organizations to optimize their marketing, analytics, and customer experience workflows. The company's market position is defined by its ability to handle high-volume, complex data environments, making it an essential tool for modern enterprises undergoing digital transformation.
How much funding has mParticle raised?
mParticle has raised a total of $423.9M across 9 funding rounds:
Angel/Seed
$2.6M
Other Financing Round
$3M
Debt
$4.3M
Angel/Seed
$1.5M
Series A
$15.1M
Series B
$17.5M
Series C
$35M
Series D
$45M
Unspecified
$300M
Angel/Seed (2013): $2.6M with participation from Bowery Capital, Google Ventures, and Greylock Partners
Other Financing Round (2013): $3M led by GV, Eniac Ventures, Eric Franchi, Greylock Partners, Golden Venture Partners, Bowery Capital, Michael Walrath, Anthony Saleh, and Michael Barrett
Debt (2014): $4.3M, investors not publicly disclosed
Angel/Seed (2014): $1.5M featuring Battery Ventures, Bowery Capital, and Harbinger Capital Partners
Series A (2015): $15.1M backed by Eniac Ventures, Golden Ventures, Social Capital, and Bowery Capital
Series B (2016): $17.5M with participation from Bain Capital Ventures and Social Capital
Series C (2017): $35M led by Harmony Venture Partners, Bain Capital Ventures, and Social Capital
Series D (2020): $45M supported by Arrowroot Capital
Unspecified (2025): $300M featuring ROKT
Key Investors in mParticle
Social Capital
A venture firm focused on solving complex global problems by identifying high-impact opportunities and providing the necessary capital and expertise to scale innovative solutions.
Bain Capital Ventures
A leading global private investment firm that applies deep sector expertise and operational support to drive innovation and long-term value across its portfolio companies.
Bowery Capital
A specialized venture firm that focuses on disrupting legacy marketing and IT products by supporting early-stage startups with strong growth potential and scalable business models.
What's next for mParticle?
With the infusion of its latest capital, mParticle is well-positioned to accelerate its product roadmap and expand its footprint in the enterprise software sector. The strategic focus will likely center on deepening its machine learning capabilities and enhancing its data-driven personalization engine to meet the evolving needs of global brands. As the company scales, it will continue to prioritize the integration of advanced data governance tools, ensuring that its clients remain compliant while maximizing the utility of their customer data. The ongoing support from its diverse investor base provides the necessary runway to pursue aggressive market expansion and maintain its competitive edge in the rapidly maturing CDP landscape.
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