What is mParticle?
mParticle operates as a premier customer data platform (CDP) that serves as the backbone for modern marketing, analytics, and customer experience teams. By integrating complex data infrastructure with robust data quality and governance protocols, the company enables enterprises to achieve seamless, data-driven personalization. In a market where fragmented data silos often hinder operational efficiency, mParticle provides the necessary architecture to unify customer touchpoints, allowing businesses to derive actionable insights and deliver superior digital experiences at scale.
How much funding has mParticle raised?
mParticle has raised a total of $423.9M across 9 funding rounds:
Angel/Seed
$2.6M
Other Financing Round
$3M
Debt
$4.3M
Angel/Seed
$1.5M
Series A
$15.1M
Series B
$17.5M
Series C
$35M
Series D
$45M
Unspecified
$300M
Angel/Seed (2013): $2.6M with participation from Bowery Capital, Google Ventures, and Greylock Partners
Other Financing Round (2013): $3M led by Michael Barrett, Eric Franchi, Michael Walrath, Golden Venture Partners, GV, Eniac Ventures, Greylock Partners, Anthony Saleh, and Bowery Capital
Debt (2014): $4.3M, investors not publicly disclosed
Angel/Seed (2014): $1.5M featuring Battery Ventures, Harbinger Capital Partners, and Bowery Capital
Series A (2015): $15.1M backed by Social Capital, Golden Ventures, Bowery Capital, and Eniac Ventures
Series B (2016): $17.5M with participation from Bain Capital Ventures and Social Capital
Series C (2017): $35M led by Social Capital, Harmony Venture Partners, and Bain Capital Ventures
Series D (2020): $45M supported by Arrowroot Capital
Unspecified (2025): $300M featuring ROKT
Key Investors in mParticle
Social Capital
Social Capital is a mission-driven investment firm that identifies complex global problems and provides the capital and expertise necessary to build scalable, technology-led solutions.
Bain Capital Ventures
Bain Capital Ventures is a leading private investment firm that leverages deep sector expertise and a global platform to support high-growth companies through strategic and financial value-add services.
Bowery Capital
Bowery Capital specializes in supporting early-stage startups that disrupt legacy marketing and IT infrastructure, with a specific focus on accelerating ARR and MRR growth.
What's next for mParticle?
With the successful closure of this recent strategic investment, mParticle is well-positioned to accelerate its product roadmap and expand its footprint in the competitive enterprise software sector. The company is expected to leverage this capital to deepen its machine learning capabilities and enhance its data governance suite, addressing the growing demand for privacy-compliant, real-time customer intelligence. As the firm continues to scale, its focus will likely remain on driving operational excellence and maintaining its status as a foundational technology partner for global brands navigating the complexities of digital transformation.
See full mParticle company page
