What is mParticle?
mParticle operates as a software development company specializing in a comprehensive customer data platform. Its offerings integrate data infrastructure, data quality management, data governance, and data-driven personalization services. These capabilities cater to marketing, analytics, customer experience, and engineering teams, enabling businesses to better understand and engage with their customers through unified data insights.
How much funding has mParticle raised?
mParticle has raised a total of $423.9M across 9 funding rounds:
Angel/Seed
$2.6M
Other Financing Round
$3M
Debt
$4.3M
Angel/Seed
$1.5M
Series A
$15.1M
Series B
$17.5M
Series C
$35M
Series D
$45M
Unspecified
$300M
Angel/Seed (2013): $2.6M with participation from Greylock Partners, Google Ventures, and Bowery Capital
Other Financing Round (2013): $3M led by Eniac Ventures, Michael Walrath, Greylock Partners, GV, Golden Venture Partners, Eric Franchi, Anthony Saleh, Michael Barrett, and Bowery Capital
Debt (2014): $4.3M, investors not publicly disclosed
Angel/Seed (2014): $1.5M featuring Battery Ventures, Bowery Capital, and Harbinger Capital Partners
Series A (2015): $15.1M backed by Eniac Ventures, Golden Ventures, Bowery Capital, and Social Capital
Series B (2016): $17.5M with participation from Social Capital and Bain Capital Ventures
Series C (2017): $35M led by Bain Capital Ventures, Harmony Venture Partners, and Social Capital
Series D (2020): $45M supported by Arrowroot Capital
Unspecified (2025): $300M featuring ROKT
Key Investors in mParticle
Arrowroot Capital
Arrowroot Capital is a private equity firm that invests in growth-stage software and technology-enabled businesses. They focus on providing capital to help companies scale their operations and expand their market reach.
Social Capital
Social Capital is a venture capital firm focused on advancing humanity by solving the world's hardest problems through empowering entrepreneurs. They invest in companies aiming for significant global impact and innovation.
Bain Capital Ventures
Bain Capital Ventures is a venture capital firm that invests in innovative companies across various sectors, including software and financial technology. They provide strategic guidance and capital to help portfolio companies achieve market leadership.
What's next for mParticle?
With this substantial enterprise-level backing, mParticle is poised for accelerated expansion and innovation. The strategic investment signals confidence from its backers in the company's trajectory and its ability to further solidify its market position. Expect mParticle to enhance its platform capabilities, potentially broaden its service offerings, and deepen its market penetration, particularly in enterprise client segments seeking robust data solutions for enhanced customer engagement and operational efficiency.
See full mParticle company page
