What is Moven?
Founded in 2010 and headquartered in New York, Moven operates as a direct-to-consumer (DTC) financial wellness mobile banking platform. It offers a comprehensive suite of tools, including a mobile app, a debit card, and advice-driven savings features. Moven's core value proposition lies in providing personalized spending insights designed to motivate users toward making smarter financial decisions. The company aims to revolutionize personal finance management through technology and behavioral science.
How much funding has Moven raised?
Moven has raised a total of $47.8M across 6 funding rounds:
Angel/Seed
$2.4M
Private Equity
$2M
Series A
$8M
Series B
$12M
Series C
$23M
Debt
$350K
Angel/Seed (2012): $2.4M with participation from Anthemis Group and Raptor Group
Private Equity (2013): $2M led by Life.SREDA
Series A (2014): $8M supported by New York Angels, Standard Bank, Anthemis Group, SBT Ventures, and Route 66 Ventures
Series B (2015): $12M featuring Raptor Group, Moneytime ventures, Route 66 Ventures, New York Angels, and Anthemis Group
Series C (2018): $23M backed by SBI Group, TD Bank, and Westpac
Debt (2020): $350K with participation from PPP
Key Investors in Moven
Anthemis Group
Anthemis Group is a venture capital firm founded in 2010 and based in London, UK, specializing in cultivating change within the financial services sector by investing in and growing innovative businesses.
Raptor Group
Raptor Group is an investment firm that supports founders across venture capital and growth equity, focusing on companies in consumer, technology, sports, and media, and providing capital, strategy, and global network support.
Route 66 Ventures
Route 66 Ventures is a private investment firm providing venture capital and credit solutions to emerging financial technology and services companies, with a focus on early and growth-stage disruptors globally.
What's next for Moven?
With the recent influx of capital, Moven is poised for accelerated growth and product development. The strategic investment signals strong confidence from its backers, likely enabling Moven to expand its user base, enhance its mobile banking features, and potentially explore new market opportunities. The company's focus on financial wellness and personalized insights positions it well to capitalize on the increasing consumer demand for intuitive and effective digital banking solutions. Future initiatives may include further integration of AI for predictive financial guidance and partnerships to broaden its service offerings.
See full Moven company page