What is MotorK?
Founded in 2010 and headquartered in Milano, Italy, MotorK stands as a leading European entity specializing in Software-as-a-Service (SaaS) technology tailored for automotive retail. The company's innovative SparK Platform is designed to facilitate the digital evolution of mobility stakeholders, including manufacturers, dealerships, and service centers. MotorK's comprehensive suite of digital solutions aims to enhance sales and marketing performance and improve customer engagement throughout the entire vehicle lifecycle and customer journey.
How much funding has MotorK raised?
MotorK has raised a total of $116.5M across 5 funding rounds:
Series A
$10M
Other Financing Round
$11.6M
Share Placement
$86M
Debt
$5.3M
Other Financing Round
$3.5M
Series A (2017): $10M with participation from Zobito and 83North
Other Financing Round (2020): $11.6M led by SME credit and Real Web
Share Placement (2021): $86M, investors not publicly disclosed
Debt (2023): $5.3M featuring Atempo Growth
Other Financing Round (2025): $3.5M backed by Atempo Growth
Key Investors in MotorK
Atempo Growth
Atempo Growth is a growth lending firm focused on European tech companies, providing flexible debt solutions to fuel innovation and support development stages. They are recognized as an active debt provider in the industry.
Zobito
Zobito is a growth capital firm that invests in high-potential European enterprise software companies, offering co-investment strategies and active guidance to foster value creation.
83North
83North is a venture capital firm known for investing in early-stage and growth-stage technology companies across various sectors.
What's next for MotorK?
The substantial enterprise-level funding and recent strategic investment signal a period of accelerated growth and market expansion for MotorK. This capital will likely be deployed to further enhance its SparK Platform, broaden its service offerings, and strengthen its market position across Europe and potentially beyond. The company's focus on digital transformation within the automotive retail space positions it to capitalize on evolving industry trends and customer demands, making it a key entity to watch in the automotive tech landscape.
See full MotorK company page
