What is MotorK?
Founded in 2010 and headquartered in Milano, Italy, MotorK has emerged as a critical player in the digital transformation of the automotive industry. The company specializes in a comprehensive software-as-a-service ecosystem that addresses the complex needs of modern vehicle retail. Through its SparK Platform, MotorK offers a suite of digital tools that streamline operations for manufacturers, service centers, and dealerships. By integrating advanced analytics and customer-centric software, the firm enables stakeholders to navigate the evolving mobility market with greater efficiency and data-driven precision, effectively bridging the gap between traditional automotive sales and the digital-first expectations of contemporary consumers.
How much funding has MotorK raised?
MotorK has raised a total of $116.5M across 5 funding rounds:
Series A
$10M
Other Financing Round
$11.6M
Share Placement
$86M
Debt
$5.3M
Other Financing Round
$3.5M
Series A (2017): $10M with participation from 83North and Zobito
Other Financing Round (2020): $11.6M led by SME credit and Real Web
Share Placement (2021): $86M, investors not publicly disclosed
Debt (2023): $5.3M featuring Atempo Growth
Other Financing Round (2025): $3.5M backed by Atempo Growth
Key Investors in MotorK
Atempo Growth
Atempo Growth provides growth lending solutions to European tech companies, supporting them at every stage of their development. The company aims to fuel innovation through flexible lending options tailored to the needs of its clients.
Zobito
Zobito is a growth capital firm that specializes in investing in high-potential European enterprise software companies. They employ a unique investment model that combines co-investment strategies with hands-on guidance and expert counsel.
83North
83North is a global venture capital firm that invests in exceptional European and Israeli entrepreneurs building category-leading businesses. They focus on supporting companies through various stages of growth with deep operational expertise.
What's next for MotorK?
With this latest infusion of capital, MotorK is well-positioned to accelerate its enterprise-level growth strategy. The company is expected to focus on scaling its technological capabilities and expanding its footprint across the European market. As the automotive sector undergoes a fundamental shift toward digital-first retail models, MotorK's focus will likely remain on enhancing the SparK Platform's feature set to maintain its competitive edge. By prioritizing innovation in sales and marketing automation, the firm aims to further solidify its role as an essential partner for mobility players navigating the complexities of the modern vehicle lifecycle.
See full MotorK company page
