What is Motion?
Founded in 2021 and headquartered in Toronto, Canada, Motion specializes in delivering analytic and research software solutions designed to empower companies in creating novel advertising concepts. The company's platform leverages data analytics to provide insights that drive creative advertising strategies, positioning Motion as a key player in the MarTech sector. Its focus on innovation and data-driven solutions addresses a critical need for businesses seeking to enhance their advertising effectiveness in a competitive landscape.
How much funding has Motion raised?
Motion has raised a total of $87M across 4 funding rounds:
Seed
$6M
Series A
$13M
Series B
$30M
Series C
$38M
Seed (2022): $6M, investors not publicly disclosed
Series A (2023): $13M led by 468 Capital Advisory
Series B (2024): $30M supported by Abstract Ventures, Inovia, Headline, and Sugar Capital
Series C (2025): $38M featuring Scale Venture Partners
Key Investors in Motion
Scale Venture Partners
Scale Venture Partners is an early-stage venture capital firm that invests in founders building category-defining businesses. They provide hands-on consulting and go-to-market advisory from experienced executives to support companies on their journey from founder-led growth to scalable operations.
Abstract Ventures
Abstract VC is a San Francisco-based venture capital firm managing $1.5 billion in assets. The firm is sector-agnostic and focuses on investments in seed and early-stage companies.
Inovia
iNovia Capital, founded in 2007 and headquartered in Montreal, Canada, is a full-stack venture firm that partners with founders to build enduring global technology companies.
What's next for Motion?
With the recent infusion of $38M in a major strategic investment, Motion is poised for accelerated growth and product development. This enterprise-level funding is expected to fuel expansion into new markets, enhance its software capabilities, and bolster its research and development efforts. The company's strategic focus will likely involve deepening its analytic offerings and strengthening its position as a leader in advertising technology solutions, aiming to capture a larger share of the market and solidify its competitive advantage.
See full Motion company page
