What is Motion?
Founded in 2021 and headquartered in Toronto, Canada, Motion offers sophisticated analytic and research software solutions designed to empower companies in the creation of novel advertising concepts. The platform aims to streamline the ideation process, providing data-driven insights that foster innovation in advertising and marketing strategies. As an enterprise-level software provider, Motion is positioned to assist businesses in enhancing their creative output and market responsiveness through advanced technological tools.
How much funding has Motion raised?
Motion has raised a total of $87M across 4 funding rounds:
Seed
$6M
Series A
$13M
Series B
$30M
Series C
$38M
Seed (2022): $6M, investors not publicly disclosed
Series A (2023): $13M led by 468 Capital Advisory
Series B (2024): $30M supported by Inovia, Abstract Ventures, Headline, and Sugar Capital
Series C (2025): $38M featuring Scale Venture Partners
Key Investors in Motion
Scale Venture Partners
Scale Venture Partners is an early-stage venture capital firm that invests in founders building category-defining businesses. They provide hands-on consulting and go-to-market advisory from experienced executives to support companies on their journey from founder-led growth to scalable operations.
468 Capital Advisory
468 Capital Advisory LLC is a company that operates in the Venture Capital & Private Equity industry. The company is headquartered in San Francisco, California.
Inovia
iNovia Capital, founded in 2007 and headquartered in Montreal, Canada, is a full-stack venture firm that partners with founders to build enduring global technology companies.
What's next for Motion?
With the recent influx of $38M in a major strategic investment, Motion is poised for accelerated expansion and product development. This enterprise-level funding suggests a focus on scaling operations, enhancing its software capabilities, and potentially broadening its market reach. The company's trajectory indicates a strong market demand for its innovative advertising technology solutions, positioning it for continued growth and leadership in the competitive analytics and research software sector.
See full Motion company page
