What is Motion?
Founded in 2021, Motion specializes in bridging the gap between creative production and performance data. The company provides a robust software platform that enables marketing teams to analyze ad performance with granular precision, facilitating the creation of high-impact advertising campaigns. By centralizing research and analytics, Motion empowers organizations to move beyond intuition-based decision-making, adopting a data-centric approach to creative strategy. Its market position is defined by its ability to scale alongside enterprise clients, offering the technical infrastructure necessary to manage complex, multi-channel advertising ecosystems in an increasingly fragmented digital environment.
How much funding has Motion raised?
Motion has raised a total of $87M across 4 funding rounds:
Seed
$6M
Series A
$13M
Series B
$30M
Series C
$38M
Seed (2022): $6M, investors not publicly disclosed
Series A (2023): $13M led by 468 Capital Advisory
Series B (2024): $30M supported by Abstract Ventures, Inovia, Headline, and Sugar Capital
Series C (2025): $38M featuring Scale Venture Partners
Key Investors in Motion
Scale Venture Partners
Scale Venture Partners is an early-stage venture capital firm that invests in founders building category-defining businesses, providing hands-on consulting and go-to-market advisory to support companies on their journey from founder-led growth to scalable operations.
Abstract Ventures
Abstract VC is a San Francisco-based venture capital firm managing $1.5 billion in assets, known for its sector-agnostic approach and fierce loyalty to founders in the seed and early-stage ecosystem.
Inovia
iNovia Capital is a full-stack venture firm that partners with founders to build enduring global technology companies, emphasizing a people-first investment philosophy.
What's next for Motion?
With the successful closure of its Series C round, Motion is well-positioned to accelerate its product development roadmap and expand its market footprint. The strategic investment will likely be deployed to enhance the platform's predictive analytics capabilities and deepen its integration with major advertising networks. As the company transitions into this next phase of maturity, the focus will shift toward scaling operations to meet the growing demand for automated, data-driven creative intelligence. By leveraging the expertise of its high-profile investor base, Motion is poised to solidify its leadership in the advertising technology sector, potentially exploring new geographic markets and diversifying its software offerings to address the evolving needs of global enterprise marketing teams.
See full Motion company page
