What is Moodify?
Headquartered in Tel Aviv, Moodify specializes in the development of active scents designed to improve human well-being, safety, and performance. The company's proprietary technology operates by influencing the olfactory sense in a safe, non-invasive manner, a breakthrough that has garnered significant attention from the automotive and consumer goods industries. Moodify's strategic positioning is bolstered by its participation in prestigious innovation hubs, including the Renault-Nissan Innovation Lab and the DriveTLV Center for Smart Mobility. By bridging the gap between advanced sensory research and practical, real-world applications, Moodify is redefining how environments—from vehicle cabins to personal spaces—can be optimized for human health and alertness.
How much funding has Moodify raised?
Moodify has raised a total of $5.6M across 2 funding rounds:
Unspecified
$1.6M
Unspecified
$4M
Unspecified (2019): $1.6M with participation from Next Gear Ventures and Toyota AI Ventures
Unspecified (2021): $4M led by Procter & Gamble, Taisho Pharmaceuticals, OurCrowd, Next Gear Venture Partners, and Toyota AI Ventures
Key Investors in Moodify
Procter & Gamble
A global leader in consumer packaged goods, P&G focuses on branded products across beauty, grooming, health care, and home care segments, providing deep market expertise and distribution scale.
Toyota AI Ventures
The early-stage venture capital arm of Toyota, specializing in frontier technologies including artificial intelligence, robotics, and mobility solutions to drive industrial innovation.
OurCrowd
A prominent Israeli-based investment platform that connects accredited investors and institutions with high-growth startups and venture funds.
What's next for Moodify?
Looking ahead, Moodify is poised to leverage its recent capital to accelerate the commercialization of its scent-based solutions. The strategic alignment with major corporate partners suggests a clear trajectory toward integrating its technology into mass-market automotive and consumer packaged goods platforms. As the company transitions from its research-heavy origins to a scaling phase, the focus will likely shift toward global distribution and the refinement of its sensory algorithms. By maintaining its commitment to rigorous scientific validation, Moodify is well-positioned to lead the emerging market for olfactory-based performance enhancement, potentially setting new standards for safety and comfort in the smart mobility ecosystem.
See full Moodify company page
