What is MOLOCO?
Founded in 2013 and headquartered in Redwood City, California, MOLOCO operates at the intersection of big data and mobile advertising. The company provides a sophisticated machine learning platform that empowers mobile businesses to optimize their marketing performance through data-driven insights. By automating the complexities of user acquisition and monetization, MOLOCO enables its clients to achieve superior return on ad spend (ROAS) in an increasingly competitive digital ecosystem. Its market position is defined by its ability to process vast datasets in real-time, providing actionable intelligence that drives sustainable growth for mobile applications and services.
How much funding has MOLOCO raised?
MOLOCO has raised a total of $167.6M across 3 funding rounds:
Series A
$6.6M
Series B
$11M
Series C
$150M
Series A (2016): $6.6M, investors not publicly disclosed
Series B (2018): $11M led by Draper Athena, Mirae Asset Global Investments, KTB Network, Samsung Ventures, and Smilegate Investment
Series C (2021): $150M supported by Tiger Global Management
Key Investors in MOLOCO
Tiger Global Management
Tiger Global Management is a prominent investment firm that deploys capital across both public and private markets, focusing on high-growth technology companies.
Draper Athena
Draper Athena is a venture capital firm specializing in early-stage technology startups with a focus on big data, mobile, and consumer internet sectors.
Mirae Asset Global Investments
Mirae Asset Global Investments is a global investment manager providing deep expertise in emerging market equities and strategic technology financing.
What's next for MOLOCO?
With the recent influx of capital, MOLOCO is well-positioned to accelerate its product development roadmap and expand its international footprint. The company is expected to focus on enhancing its machine learning capabilities to address emerging challenges in mobile privacy and attribution. Furthermore, the strategic deployment of these funds will likely support the scaling of its engineering teams and the expansion of its sales operations into new geographic markets. As the adtech industry shifts toward more automated and privacy-centric advertising models, MOLOCO's focus on performance-based outcomes positions it as a critical partner for enterprises seeking to maximize their mobile engagement strategies in the coming fiscal periods.
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