What is MOLOCO?
Founded in 2013, MOLOCO specializes in leveraging advanced machine learning algorithms to optimize mobile advertising campaigns. By focusing on the critical pillars of user acquisition, retention, and monetization, the company provides mobile-first businesses with the analytical tools necessary to maximize return on ad spend. MOLOCO operates at the intersection of big data and programmatic advertising, positioning itself as an essential partner for companies seeking to navigate the fragmented mobile landscape through automated, performance-driven decision-making.
How much funding has MOLOCO raised?
MOLOCO has raised a total of $167.6M across 3 funding rounds:
Series A
$6.6M
Series B
$11M
Series C
$150M
Series A (2016): $6.6M, investors not publicly disclosed
Series B (2018): $11M led by Smilegate Investment, Samsung Ventures, Mirae Asset Global Investments, Draper Athena, and KTB Network
Series C (2021): $150M supported by Tiger Global Management
Key Investors in MOLOCO
Tiger Global Management
Tiger Global Management is a prominent investment firm deploying capital across both public and private markets, known for its focus on high-growth technology companies.
Mirae Asset Global Investments
Mirae Asset Global Investments is a Seoul-based investment manager with extensive expertise in emerging market equities and global financial infrastructure.
Draper Athena
Draper Athena is a venture capital firm within the Draper Venture Network that specializes in big data, mobile technology, and software-driven innovation.
What's next for MOLOCO?
Following this major enterprise-level funding, MOLOCO is well-positioned to accelerate its international expansion and deepen its R&D capabilities in predictive modeling. The strategic allocation of these resources will likely focus on enhancing the platform's automated bidding engines and expanding its footprint in emerging markets where mobile-first consumption is surging. As the adtech industry faces increasing scrutiny regarding data privacy and attribution, MOLOCO's focus on machine learning-driven performance provides a sustainable competitive advantage, allowing the firm to maintain its trajectory as a critical infrastructure provider for the global mobile economy.
See full MOLOCO company page
