What is Mojiva?
Founded in 2008 and headquartered in New York City, Mojiva operates as an independent mobile ad network that provides comprehensive solutions for rich media and programmatic advertising. The company distinguishes itself through deep, open integrations with leading ad servers and media providers, allowing for seamless execution across diverse platforms including mobile web, tablet interfaces, and native applications. By maintaining a neutral, independent stance, Mojiva offers advertisers the flexibility to deploy campaigns across a vast, fragmented mobile ecosystem, ensuring high-impact engagement for global brands and publishers alike.
How much funding has Mojiva raised?
Mojiva has raised a total of $45.5M across 5 funding rounds:
Series A
$3M
Series B
$7M
Series C
$25M
Private Equity
$7M
Private Equity
$3.5M
Series A (2008): $3M with participation from Bertelsmann
Series B (2010): $7M led by Bertelsmann and UV Partners
Series C (2011): $25M supported by Pelion Venture Partners, Shamrock Capital Advisors, and Bertelsmann Digital Media
Private Equity (2012): $7M, investors not publicly disclosed
Private Equity (2013): $3.5M, investors not publicly disclosed
Key Investors in Mojiva
Bertelsmann
Bertelsmann is a global media, services, and education company that operates an international network of funds, focusing on strategic investments in digital media and technology sectors.
Pelion Venture Partners
Pelion Venture Partners is a venture capital firm that manages a portfolio of funds, providing investment solutions and strategic support to companies seeking to achieve long-term financial and operational objectives.
Shamrock Capital Advisors
Shamrock Capital is a Los Angeles-based investment firm specializing in private equity and content-oriented strategies, targeting middle-market companies to drive operational improvement and value creation.
What's next for Mojiva?
Looking ahead, the infusion of capital from the most recent funding round positions Mojiva to further refine its technological infrastructure and expand its market footprint. As the mobile advertising sector shifts toward more complex, data-driven programmatic models, the company is well-positioned to leverage its existing publisher relationships to drive higher yield and operational efficiency. The strategic focus will likely center on enhancing its rich media capabilities and deepening its integration with emerging mobile platforms, ensuring that Mojiva remains a primary partner for agencies seeking to maximize their reach in an increasingly mobile-first economy. Continued investment in proprietary ad-tech will be essential to maintaining its market leadership against larger, consolidated media conglomerates.
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