What is MOGL?
MOGL Loyalty Services, Inc. operates a rewards program designed for both restaurants and consumers within the United States. The platform enables consumers to earn cash back on dining at participating restaurants, with an option to donate these rewards to charitable causes. Founded in 2010, MOGL aims to enhance customer loyalty for restaurants while providing tangible benefits and philanthropic opportunities for diners. The company's focus on a dual-benefit model positions it uniquely within the competitive landscape of consumer engagement and restaurant technology.
How much funding has MOGL raised?
MOGL has raised a total of $48.2M across 8 funding rounds:
Series A
$2.4M
Debt
$300K
Series B
$10M
Unspecified
$1.1M
Private Equity
$8M
Private Equity
$11M
Unspecified
$7.9M
Private Equity
$7.5M
Series A (2011): $2.4M with participation from Avalon Ventures and Austin Ventures
Debt (2011): $300K led by Avalon Ventures and Austin Ventures
Series B (2012): $10M supported by Avalon Ventures, Austin Ventures, and Sigma Partners
Unspecified (2013): $1.1M featuring Tech Coast Angels
Private Equity (2014): $8M backed by Sigma West and Avalon Ventures, LLC
Private Equity (2014): $11M with participation from Sigma Partners, Sysco, Avalon Ventures, LLC, Correlation Ventures, and Austin Ventures
Unspecified (2015): $7.9M led by Undisclosed
Private Equity (2017): $7.5M, investors not publicly disclosed
Key Investors in MOGL
Avalon Ventures
Avalon Ventures is a venture capital firm with over 30 years of experience focusing on seed and early-stage companies, particularly in the life sciences and information technology sectors. The firm is driven by a team of former entrepreneurs who are passionate about supporting disruptive ideas in dynamic market environments.
Austin Ventures
Austin Ventures is a Texas-based investment firm that has empowered entrepreneurs to grow over 250 companies for more than 30 years. With a focus on early-stage and middle-market investments, they adopt a patient and long-term approach to building outstanding businesses.
Sigma Partners
Sigma Prime Ventures is a venture capital firm that invests primarily in early-stage technology companies, focusing on sectors such as Software-as-a-Service, cloud, mobile, disruptive technologies, and tech-enabled services. The firm seeks out exceptional entrepreneurs, particularly in the startup ecosystems of Boston, New York, Atlanta, and the Midwest.
What's next for MOGL?
With a history of substantial investment, including major enterprise-level funding and recent strategic capital injections, MOGL is poised for continued development. The company's trajectory suggests a focus on scaling its operations, potentially expanding its network of restaurant partners, and enhancing its technology platform. The strategic nature of its latest investment indicates a potential for deeper integration within the food service ecosystem or the exploration of new market segments. MOGL's ability to attract significant backing highlights investor confidence in its business model and its potential for sustained growth in the loyalty and rewards market.
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