What is MOGL?
MOGL Loyalty Services, Inc. provides a comprehensive rewards program designed for both restaurants and consumers across the United States. The platform enables consumers to earn cash back on dining at participating restaurants, with an added option to donate these rewards to charitable causes. Founded in 2010 and headquartered in San Diego, California, MOGL aims to enhance customer loyalty for restaurants while offering consumers tangible benefits and a philanthropic avenue.
How much funding has MOGL raised?
MOGL has raised a total of $48.2M across 8 funding rounds:
Series A
$2.4M
Debt
$300K
Series B
$10M
Unspecified
$1.1M
Private Equity
$8M
Private Equity
$11M
Unspecified
$7.9M
Private Equity
$7.5M
Series A (2011): $2.4M with participation from Avalon Ventures and Austin Ventures
Debt (2011): $300K led by Austin Ventures and Avalon Ventures
Series B (2012): $10M supported by Sigma Partners, Austin Ventures, and Avalon Ventures
Unspecified (2013): $1.1M featuring Tech Coast Angels
Private Equity (2014): $8M backed by Sigma West and Avalon Ventures, LLC
Private Equity (2014): $11M with participation from Austin Ventures, Sigma Partners, Correlation Ventures, Avalon Ventures, LLC, and Sysco
Unspecified (2015): $7.9M led by Undisclosed
Private Equity (2017): $7.5M, investors not publicly disclosed
Key Investors in MOGL
Austin Ventures
Austin Ventures is a Texas-based investment firm that has empowered entrepreneurs to grow over 250 companies for more than 30 years. With a focus on early-stage and middle-market investments, they adopt a patient and long-term approach to building outstanding businesses.
Sigma Partners
Sigma Prime Ventures is a venture capital firm that invests primarily in early-stage technology companies, focusing on sectors such as Software-as-a-Service, cloud, mobile, disruptive technologies, and tech-enabled services.
Avalon Ventures, LLC
Avalon Ventures is a venture capital firm with over 30 years of experience focusing on seed and early-stage companies, particularly in the life sciences and information technology sectors.
What's next for MOGL?
With the recent major strategic investment and a substantial total funding amount of $48.2M, MOGL is poised for accelerated growth. The company's focus on integrating consumer rewards with charitable giving presents a unique value proposition in the loyalty market. Future strategies will likely involve expanding restaurant partnerships, enhancing the user experience through technological innovation, and potentially exploring new market segments or service offerings to solidify its competitive advantage and drive sustained revenue.
See full MOGL company page
