What is MoEngage?
MoEngage operates as a sophisticated customer engagement platform that leverages its proprietary Merlin AI suite to assist global brands in delivering highly personalized, cross-channel experiences. By enabling marketing teams to optimize campaign performance and drive conversion rates, the company has established itself as a critical component of the modern enterprise technology stack. Its market position is defined by its ability to synthesize complex user data into actionable insights, facilitating seamless communication across mobile, web, and email channels. As the demand for hyper-personalized digital interactions grows, MoEngage remains at the forefront of the martech evolution, providing the necessary tools for brands to foster long-term customer loyalty and operational efficiency.
How much funding has MoEngage raised?
MoEngage has raised a total of $460.4M across 8 funding rounds:
Series A
$4.3M
Private Equity
$2.6M
Series B
$9M
Series C
$57.5M
Series D
$30M
Series E
$77M
Unspecified
$100M
Series F
$180M
Series A (2015): $4.3M with participation from Helion Venture Partners and Exfinity Ventures
Private Equity (2016): $2.6M, investors not publicly disclosed
Series B (2018): $9M supported by Matrix Partners and Ventureast
Series C (2020): $57.5M featuring F-Prime Capital Partners, Matrix Partners India, VenturEast, and Eight Roads Ventures India
Series D (2021): $30M backed by F-Prime Capital Partners, Matrix Partners, Eight Roads, Multiples Alternate Asset Management, and Steadview Capital
Series E (2022): $77M with participation from B Capital Group and Goldman Sachs
Unspecified (2025): $100M led by A91 Partners and Goldman Sachs Asset Management
Series F (2025): $180M supported by B Capital Group, TR Capital Group, Schroders Capital, and ChrysCapital
Key Investors in MoEngage
B Capital Group
B Capital is a venture capital firm that focuses on empowering entrepreneurs by investing in early and late-stage companies within the Technology, Healthcare, and Climate sectors.
TR Capital Group
TR Capital is a leading secondaries investment firm in Asia, providing alternative liquidity solutions to private equity investors.
Schroders Capital
Schroders Capital is the private markets investment division of Schroders plc, specializing in private equity, real estate, private debt, credit alternatives, and infrastructure.
What's next for MoEngage?
With the infusion of this latest capital, MoEngage is well-positioned to accelerate its product development roadmap and expand its footprint in key international markets. The strategic focus will likely center on enhancing the capabilities of the Merlin AI suite, potentially integrating more advanced predictive analytics and generative AI features to maintain a competitive edge. Furthermore, the company is expected to leverage this financial backing to strengthen its enterprise-level service offerings, ensuring that it can meet the complex requirements of global organizations seeking to unify their customer engagement strategies. As the firm transitions into its next phase of growth, the emphasis will remain on scaling its infrastructure to support increasing data volumes while maintaining the high-performance standards expected by its diverse client base.
See full MoEngage company page
