What is MoEngage?
MoEngage operates as a sophisticated customer engagement platform designed to help brands deliver highly personalized, cross-channel experiences. By utilizing its proprietary Merlin AI suite, the company empowers marketing teams to optimize campaign performance, drive higher conversion rates, and foster deeper customer loyalty. The platform serves as a critical infrastructure component for enterprises looking to navigate the complexities of modern digital marketing, providing actionable insights and automated workflows that bridge the gap between data and consumer interaction.
How much funding has MoEngage raised?
MoEngage has raised a total of $460.4M across 8 funding rounds:
Series A
$4.3M
Private Equity
$2.6M
Series B
$9M
Series C
$57.5M
Series D
$30M
Series E
$77M
Unspecified
$100M
Series F
$180M
Series A (2015): $4.3M with participation from Helion Venture Partners and Exfinity Ventures
Private Equity (2016): $2.6M, investors not publicly disclosed
Series B (2018): $9M supported by Ventureast and Matrix Partners
Series C (2020): $57.5M featuring Eight Roads Ventures India, F-Prime Capital Partners, VenturEast, and Matrix Partners India
Series D (2021): $30M backed by Multiples Alternate Asset Management, Eight Roads, Steadview Capital, F-Prime Capital Partners, and Matrix Partners
Series E (2022): $77M with participation from B Capital Group and Goldman Sachs
Unspecified (2025): $100M led by Goldman Sachs Asset Management and A91 Partners
Series F (2025): $180M supported by B Capital Group, Schroders Capital, TR Capital Group, and ChrysCapital
Key Investors in MoEngage
B Capital Group
B Capital is a venture capital firm that focuses on empowering entrepreneurs by investing in early and late-stage companies within the Technology, Healthcare, and Climate sectors.
ChrysCapital
ChrysCapital is one of India’s most established private equity investment firms, operating with a long-term focus on identifying, investing in, and scaling high-growth businesses across multiple sectors.
Goldman Sachs Asset Management
Goldman Sachs Asset Management is a global investment management firm that brings together traditional and alternative investments, providing comprehensive advisory services for institutions and individuals.
What's next for MoEngage?
With the successful closure of this major strategic investment, MoEngage is well-positioned to enter its next phase of enterprise-level scaling. The company is expected to focus on expanding its global footprint, particularly in markets where demand for AI-powered marketing automation is surging. Strategic priorities likely include the enhancement of its predictive analytics capabilities and the integration of more advanced generative AI features within the Merlin suite. By maintaining its focus on high-growth sectors and leveraging its deep domain expertise, MoEngage aims to solidify its status as an indispensable partner for global brands seeking to master the art of customer retention and engagement in a digital-first economy.
See full MoEngage company page
