What is Modmarket?
Founded in 2009, Modmarket has emerged as a disruptive force in the restaurant industry by bridging the gap between high-quality, farm-to-table nutrition and the efficiency of fast-casual service. The company operates on a core philosophy that healthy dining should be both affordable and accessible, effectively challenging the traditional $10 dining experience. With a robust presence in Colorado and a clear trajectory for expansion into Texas, Modmarket has been recognized as a Hot Concept by industry analysts, reflecting its successful integration of modern lifestyle trends with scalable culinary operations. The firm's market position is defined by its commitment to transparency, ingredient quality, and a streamlined service model that appeals to a demographic increasingly focused on wellness and convenience.
How much funding has Modmarket raised?
Modmarket has raised a total of $15.5M across 6 funding rounds:
Private Equity
$630K
Private Equity
$690K
Private Equity
$3.5M
Private Equity
$6.6M
Debt
$2M
Debt
$2M
Private Equity (2009): $630K, investors not publicly disclosed
Private Equity (2010): $690K, investors not publicly disclosed
Private Equity (2013): $3.5M, investors not publicly disclosed
Private Equity (2014): $6.6M, investors not publicly disclosed
Debt (2020): $2M backed by PPP
Debt (2021): $2M with participation from PPP
Key Investors in Modmarket
PPP
Public-Private Partnership
Undisclosed Investor
A private equity participant focused on long-term value creation within the consumer and hospitality sectors.
Undisclosed Investor
A strategic backer providing capital to facilitate the expansion of healthy, fast-casual dining concepts.
What's next for Modmarket?
Looking ahead, the strategic deployment of the $2M will likely focus on aggressive unit expansion and the optimization of the company's regional distribution networks. As Modmarket transitions from a regional player to a national brand, the management team is expected to prioritize site selection in high-traffic urban corridors and suburban hubs. Furthermore, the company will likely invest in technological enhancements to its digital ordering platforms and loyalty programs, ensuring that the customer experience remains seamless as the brand scales. By maintaining its focus on operational excellence and brand integrity, Modmarket is poised to capture a larger share of the fast-casual market, setting new benchmarks for quality and value in the sector.
See full Modmarket company page
