What is MobileAction?
MobileAction, established in 2014 and headquartered in San Francisco, California, offers a comprehensive suite of services designed to enhance mobile application visibility and user engagement. Their solutions encompass application store optimization (ASO), including the refinement of app names, keywords, descriptions, and visual assets, alongside bolstering user reviews and ratings. Furthermore, MobileAction facilitates mobile user acquisition and manages advertising networks, enabling clients to identify and capture loyal user bases through targeted campaigns. The company's focus on data-driven optimization positions it as a key player in helping developers navigate the complexities of app store algorithms and user acquisition strategies.
How much funding has MobileAction raised?
MobileAction has raised a total of $2.8M across 2 funding rounds:
Angel/Seed
$805K
Private Equity
$2M
Angel/Seed (2014): $805K with participation from Felicis Ventures and Streamlined Ventures
Private Equity (2015): $2M led by Streamlined Ventures, Edith Yeung, 500.com, and Felicis Ventures
Key Investors in MobileAction
Felicis Ventures
Felicis Ventures is a venture capital firm based in Menlo Park that invests in early and growth-stage technology companies across various sectors, including SaaS, AI, and fintech. They are known for leading seed and Series A rounds.
Streamlined Ventures
Streamlined Ventures is a seed-stage investment firm established in 2013, headquartered in Palo Alto, California, with a focus on cutting-edge technology.
500.com
500.com Limited is a leading online sports lottery service provider in China, offering a comprehensive suite of online lottery services and information.
What's next for MobileAction?
The recent major strategic investment in MobileAction signals a pivotal phase for the company, likely aimed at accelerating product development, expanding market reach, and enhancing its technological infrastructure. This infusion of capital, following a history of consistent backing, suggests a strong investor confidence in MobileAction's business model and its capacity for sustained growth. The company is poised to further solidify its standing in the app store optimization and user acquisition market, potentially exploring new service offerings or strategic partnerships to capitalize on evolving mobile industry trends and maintain its competitive edge.
See full MobileAction company page
