What is MobileAction?
Headquartered in San Francisco, MobileAction provides a comprehensive platform for App Store Optimization (ASO), mobile user acquisition, and advertising network management. Since its inception in 2014, the company has developed a robust suite of analytical tools that empower developers and marketers to optimize critical assets, including application metadata, keyword strategies, and visual assets like screenshots. By facilitating data-driven decision-making, the platform enables clients to improve their organic visibility, bolster user ratings, and execute targeted campaigns to capture high-value, loyal users. The company serves as a vital bridge between mobile developers and their target audiences, ensuring that applications achieve maximum reach and engagement in a crowded global market.
How much funding has MobileAction raised?
MobileAction has raised a total of $2.8M across 2 funding rounds:
Angel/Seed
$805K
Private Equity
$2M
Angel/Seed (2014): $805K with participation from Streamlined Ventures and Felicis Ventures
Private Equity (2015): $2M led by Edith Yeung, Felicis Ventures, 500.com, and Streamlined Ventures
Key Investors in MobileAction
Felicis Ventures
Felicis is a Menlo Park-based venture capital firm that raises multistage funds to invest in early and growth-stage technology companies across sectors such as SaaS, AI, fintech, and consumer, typically leading seed and Series A rounds and supporting founders through scaleup and exit.
Streamlined Ventures
Streamlined Ventures is a seed stage investment firm. The firm focuses on the cutting edge technology. The company was established in 2013 and is headquartered in Palo Alto, California.
500.com
500.com Limited is a leading online sports lottery service provider in China, offering a comprehensive and integrated suite of online lottery services, information, user tools, and virtual community venues.
What's next for MobileAction?
Looking ahead, MobileAction is well-positioned to capitalize on the ongoing shift toward performance-based mobile marketing. The recent capital injection will likely be directed toward deepening its machine learning capabilities and expanding its advertising management infrastructure. As the mobile landscape becomes more saturated, the demand for precise, data-backed user acquisition strategies will only intensify, providing a clear runway for the company to capture additional market share. By maintaining its focus on technical innovation and strategic partnerships, MobileAction is poised to remain at the forefront of the mobile growth sector, helping enterprise clients navigate the complexities of user retention and lifetime value optimization.
See full MobileAction company page
