What is Miles?
Miles established itself as a prominent player in the loyalty and rewards sector, built on the premise of celebrating user actions through a comprehensive digital program. By tracking movement and daily habits, the platform successfully cultivated a robust network of users and partners over a nine-year tenure. The company's market position was defined by its ability to gamify everyday travel and activity, effectively bridging the gap between consumer behavior and corporate engagement. Despite the announcement that the Miles application will cease operations on May 14, 2025, the firm's legacy remains rooted in its innovative approach to user-centric rewards and its commitment to exploring future possibilities within the mobility landscape.
How much funding has Miles raised?
Miles has raised a total of $12.5M across 1 funding round:
Series A
$12.5M
Series A (2021): $12.5M with participation from Scrum Ventures
Key Investors in Miles
Scrum Ventures
Scrum Ventures is an early-stage venture firm investing across a range of industries in the U.S. and Japan, specializing in accelerating portfolio companies with global opportunities.
What's next for Miles?
With the conclusion of its current operational chapter, the strategic focus for Miles shifts toward the orderly wind-down of its platform while maintaining an optimistic outlook for potential future endeavors. The capital provided by its backers has facilitated the company's journey through its growth phases, allowing it to refine its value proposition and engage a diverse user base. As the organization prepares for its upcoming transition, stakeholders are monitoring how the intellectual property and insights gained from nearly a decade of activity might influence future ventures. The firm remains a case study in the challenges and successes of the loyalty-tech space, leaving the door open for new iterations or pivots that may emerge from the foundation built during its active years.
See full Miles company page
