What is MikMak?
Founded in 2014 and headquartered in New York, MikMak operates as a sophisticated e-commerce marketing and insights platform. The company provides businesses with the tools and data necessary to optimize their online sales channels and understand consumer behavior. Its platform aims to bridge the gap between marketing efforts and tangible sales results, offering a comprehensive solution for brands looking to enhance their digital commerce strategies.
How much funding has MikMak raised?
MikMak has raised a total of $13.2M across 2 funding rounds:
Angel/Seed
$3.2M
Series A
$10M
Angel/Seed (2016): $3.2M with participation from SLOW Ventures, BRaVe Ventures, and VaynerMedia
Series A (2020): $10M led by Madrona Venture Group LLC, Luminari Capital, BRaVe Ventures, Wavecrest Growth Partners, and Lunch Partners
Key Investors in MikMak
Luminari Capital
Luminari Capital is a new digital media fund with an emphasis on the innovation and disruption happening globally throughout the $500B+ TV/video ecosystem. The firms investment thesis is based on mapping key technology themes (cloud computing, big data, SaaS, social, & mobile) to the fundamental transformations happening in content creation, distribution, and consumption.
Wavecrest Growth Partners
Wavecrest Growth Partners is a growth equity firm that specializes in investing in and collaborating with prominent B2B software and technology-enabled services companies. The firm combines capital and expertise to support the growth of its partner companies.
VaynerMedia
Founded in 2009, VaynerMedia is a full-service digital agency offering modern video production, media planning & distribution, influencer marketing, and Google & Alexa voice services. VaynerMedia is headquartered in New York, New York.
What's next for MikMak?
The recent major strategic investment signals a pivotal growth phase for MikMak. This capital infusion is expected to fuel further development of its e-commerce marketing and insights technology, potentially expanding its market reach and enhancing its analytical capabilities. The company is likely to focus on scaling its operations, deepening its client relationships, and innovating its platform to address the evolving demands of the digital retail environment. This strategic backing positions MikMak for accelerated expansion and market leadership.
See full MikMak company page
