What is Midway?
Established in 1969, Midway has evolved from a family-owned enterprise into a sophisticated dealership network specializing in Freightliner, Western Star, and legacy Sterling truck platforms. The organization distinguishes itself through deep technical expertise, with a workforce averaging over two decades of industry experience. Beyond vehicle sales, Midway serves as an authorized service and parts hub for critical industrial powerhouses, including Caterpillar, Cummins, and Detroit Diesel, alongside specialized transmission and component manufacturers like Allison and Eaton-Fuller. This comprehensive service ecosystem ensures that Midway remains an essential partner for logistics and freight operators requiring high-uptime maintenance and reliable supply chain support.
How much funding has Midway raised?
Midway has raised a total of $350K across 1 funding round:
Debt
$350K
Debt (2020): $350K with participation from PPP
Key Investors in Midway
PPP
Public-Private Partnership
What's next for Midway?
With the infusion of this recent capital, Midway is positioned to optimize its service infrastructure and expand its technical support capabilities. The strategic deployment of these funds will likely focus on enhancing the dealership's diagnostic technologies and inventory management systems to better serve the evolving needs of the heavy-duty trucking industry. As the firm navigates the complexities of modern logistics, this late-stage financing provides the necessary liquidity to sustain its competitive advantage, ensuring that its long-standing commitment to quality service remains aligned with the technological advancements of the engines and components it supports.
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