What is Metamarkets?
Metamarkets serves as a critical infrastructure provider for the digital advertising ecosystem, offering interactive analytics that empower organizations to derive actionable insights from complex media marketplaces. By delivering high-speed processing power, the platform enables industry leaders—including Twitter, AOL, and Rubicon Project—to optimize business performance through intuitive, real-time information access. As an independent software provider, Metamarkets occupies a unique niche, bridging the gap between raw programmatic data and strategic decision-making for enterprise-level clients. The company maintains a dual-hub presence in San Francisco and New York, facilitating deep integration with the primary centers of the global advertising technology industry.
How much funding has Metamarkets raised?
Metamarkets has raised a total of $59.7M across 7 funding rounds:
Private Equity
$2M
Other Financing Round
$2.5M
Private Equity
$6M
Private Equity
$15M
Private Equity
$5M
Private Equity
$15M
Debt
$14.3M
Private Equity (2010): $2M, investors not publicly disclosed
Other Financing Round (2010): $2.5M led by Auren Hoffman, Anthemis Group, Dennis Crowley, Floodgate, Peter Hershberg, Jim Pallotta, Lerer Ventures, True Ventures, Joshua Stylman, and Aol Ventures
Private Equity (2011): $6M, investors not publicly disclosed
Private Equity (2012): $15M featuring Village Ventures, True Ventures, Neu Venture Capital, Khosla Ventures, AOL Ventures, and Lerer Ventures
Private Equity (2013): $5M backed by Bessemer Venture Partners, Lerer Ventures, and Khosla Ventures
Private Equity (2015): $15M with participation from Lerer Ventures, True Ventures, Data Collective, Village Ventures, Khosla Ventures, and City National Bank
Debt (2016): $14.3M led by Wellington Financial LP and City National Bank
Key Investors in Metamarkets
Khosla Ventures
Khosla Ventures provides venture assistance and strategic advice to entrepreneurs working on breakthrough technologies, focusing on a broad range of areas including enterprise software and AI.
True Ventures
True Ventures is a founder-first venture capital firm that partners with creative teams at the earliest stages, providing capital and guidance to help build enduring technology companies.
Lerer Ventures
Kenneth Lerer Associates LLC operates in the venture capital and private equity industry, providing strategic backing to high-growth technology startups.
What's next for Metamarkets?
With the recent infusion of capital, Metamarkets is well-positioned to accelerate its product development roadmap and expand its footprint within the competitive analytics landscape. The company's strategic focus remains on enhancing its high-speed data processing architecture to meet the evolving demands of programmatic media buyers and sellers. By leveraging its established relationships with top-tier venture partners, Metamarkets is expected to prioritize the scaling of its enterprise solutions, potentially exploring new verticals where real-time data transparency is a competitive necessity. The firm's ability to maintain its independence while scaling suggests a long-term commitment to becoming the definitive standard for programmatic market intelligence.
See full Metamarkets company page
