What is Metadata?
Founded in 2015 and headquartered in San Francisco, Metadata operates at the intersection of marketing technology and artificial intelligence. The company provides a sophisticated software platform designed to automate complex B2B marketing workflows, enabling teams to execute paid campaigns with greater precision and efficiency. By integrating data-driven insights with automated execution, Metadata addresses the core challenges of modern demand generation, allowing marketers to shift focus from manual campaign management to high-level strategic initiatives. Its market position is defined by its ability to deliver scalable, revenue-focused outcomes for enterprise clients, effectively bridging the gap between marketing spend and bottom-line results.
How much funding has Metadata raised?
Metadata has raised a total of $50.3M across 6 funding rounds:
Other Financing Round
$300K
Angel/Seed
$2M
Private Equity
$1.4M
Debt
$150K
Series A
$6.5M
Series B
$40M
Other Financing Round (2015): $300K with participation from Right Side Capital Management
Angel/Seed (2016): $2M led by Greycroft Partners, Right Side Capital Partners, and 500.com
Private Equity (2017): $1.4M, investors not publicly disclosed
Debt (2020): $150K featuring PPP
Series A (2020): $6.5M backed by Greycroft Partners LLC, Resolute Ventures, Stormbreakers, and York IE
Series B (2022): $40M with participation from Next47 and Resolute.Vc
Key Investors in Metadata
Greycroft Partners
A leading venture capital firm focused on investments in the Internet and mobile markets, leveraging an extensive network to help entrepreneurs build successful businesses.
Right Side Capital Partners
A venture capital firm that invests exclusively in the pre-seed round of technology startups, with a preference for diversified sectors such as internet and cloud companies.
Resolute Ventures
A firm that supports founders at the beginning of their entrepreneurial journey by leading early-stage rounds and providing comprehensive mentorship and community support.
What's next for Metadata?
With the recent influx of capital, Metadata is well-positioned to scale its operations and deepen its technological moat. The company's strategic roadmap likely involves enhancing its predictive analytics capabilities and expanding its integration ecosystem to support more complex enterprise marketing stacks. As the B2B landscape becomes increasingly competitive, Metadata's focus on revenue-centric automation provides a distinct advantage. Future growth will likely center on capturing a larger share of the enterprise market, potentially through aggressive product development and strategic partnerships that further embed the platform into the daily operations of global marketing organizations.
See full Metadata company page
