What is Metadata?
Founded in 2015 and headquartered in San Francisco, Metadata operates at the intersection of marketing technology and artificial intelligence. The company provides a sophisticated software-as-a-service platform that empowers B2B marketers to automate the execution of paid media campaigns. By leveraging data-driven insights, Metadata enables its users to optimize advertising spend, improve lead quality, and ultimately drive measurable revenue growth. In a crowded martech landscape, Metadata distinguishes itself through its focus on operational efficiency and high-intent audience targeting, positioning itself as an essential tool for modern enterprise marketing teams looking to scale their digital presence effectively.
How much funding has Metadata raised?
Metadata has raised a total of $50.3M across 6 funding rounds:
Other Financing Round
$300K
Angel/Seed
$2M
Private Equity
$1.4M
Debt
$150K
Series A
$6.5M
Series B
$40M
Other Financing Round (2015): $300K with participation from Right Side Capital Management
Angel/Seed (2016): $2M led by Right Side Capital Partners, 500.com, and Greycroft Partners
Private Equity (2017): $1.4M, investors not publicly disclosed
Debt (2020): $150K featuring PPP
Series A (2020): $6.5M backed by Resolute Ventures, Greycroft Partners LLC, York IE, and Stormbreakers
Series B (2022): $40M with participation from Resolute.Vc and Next47
Key Investors in Metadata
Resolute Ventures
Resolute Ventures supports founders at the beginning of their entrepreneurial journey by leading pre-seed and seed funding rounds, emphasizing community, mentorship, and team-building.
Greycroft Partners LLC
Greycroft is a leading venture capital firm focused on investments in the Internet and mobile markets, leveraging an extensive network to help entrepreneurs build successful businesses.
Right Side Capital Partners
Right Side Capital Management is a venture capital firm that invests exclusively in the pre-seed round of technology startups, focusing on diversified sectors such as internet and cloud companies.
What's next for Metadata?
Following the latest major strategic investment, Metadata is well-positioned to accelerate its product roadmap and expand its market footprint. The company's transition from early-stage development to a mature enterprise-level entity suggests a focus on scaling its engineering and sales organizations to meet increasing demand for automated marketing solutions. Future growth will likely center on enhancing the platform's predictive analytics capabilities and deepening integrations with existing CRM and marketing automation ecosystems. As the B2B sector continues to prioritize ROI-focused advertising, Metadata's ability to deliver automated, high-performance campaigns will be critical in maintaining its competitive advantage and securing long-term market leadership.
See full Metadata company page
