What is Mention Me?
Founded in 2013, Mention Me operates as a sophisticated customer advocacy platform designed to transform referral programs into a primary strategic channel for high-quality customer acquisition. The platform distinguishes itself by enabling brands to capture actionable first-party data, which serves to amplify broader marketing initiatives. By facilitating a shift toward an advocacy-first mindset, the company provides enterprises with the tools necessary to optimize customer lifetime value and reduce acquisition costs. Its market position is further solidified by a comprehensive partner network, including industry leaders such as Klaviyo, TrustPilot, Ometria, and SAP, which allows for seamless interoperability across diverse enterprise tech stacks.
How much funding has Mention Me raised?
Mention Me has raised a total of $25M across 1 funding round:
Series B
$25M
Series B (2022): $25M with participation from Eight Roads and Octopus Ventures
Key Investors in Mention Me
Eight Roads
Eight Roads is a global venture capital firm that focuses on supporting high-growth companies across the technology and healthcare sectors with long-term capital and strategic guidance.
Octopus Ventures
Octopus Ventures is a prominent founder-focused venture capital firm that invests in mission-driven companies across software, climate, health, and financial technology.
What's next for Mention Me?
With the infusion of this latest capital, Mention Me is poised to execute an aggressive growth strategy centered on three core pillars: geographic expansion, ecosystem development, and product innovation. The company intends to utilize these resources to establish a stronger presence in the United States, a critical market for scaling its advocacy-first methodology. Furthermore, the firm will prioritize the expansion of its partner network to enhance its value proposition for enterprise clients. Simultaneously, ongoing investment in product development will focus on refining the platform's data-gathering capabilities, ensuring that brands can continue to derive meaningful insights from their referral channels. This strategic roadmap reflects a clear intent to transition from a specialized referral tool to an essential component of the modern enterprise marketing suite.
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