What is Mented Cosmetics?
Mented Cosmetics is a forward-thinking beauty brand committed to inclusivity, offering a comprehensive range of cruelty-free and vegan makeup products designed to cater to a diverse spectrum of skin tones. Their product portfolio encompasses essential makeup items, including foundations, lipsticks, and eyeshadows, aiming to provide representation and accessibility within the beauty industry. The company also facilitates customer access through services like free shipping on orders exceeding $40, reinforcing its commitment to making quality makeup available to all.
How much funding has Mented Cosmetics raised?
Mented Cosmetics has raised a total of $8M across 2 funding rounds:
Angel/Seed
$3M
Series A
$5M
Angel/Seed (2018): $3M with participation from CircleUp
Series A (2022): $5M led by Corazon Capital Group and CircleUp
Key Investors in Mented Cosmetics
Corazon Capital Group
Corazon Capital Group is an investment banking firm that likely provides strategic financial advisory services to companies within its portfolio.
CircleUp
CircleUp is a financial technology company specializing in the consumer products and retail sectors, indicating a focus on brands with strong market potential and consumer appeal.
What's next for Mented Cosmetics?
The recent major enterprise-level funding positions Mented Cosmetics for significant scaling and strategic expansion. This capital infusion is expected to fuel product development, enhance market penetration, and potentially explore new distribution channels. The company's focus on diverse representation and quality vegan products aligns with growing consumer demand, suggesting a strong outlook for continued growth and innovation in the beauty market.
See full Mented Cosmetics company page
