What is Mented Cosmetics?
Mented Cosmetics is a beauty brand committed to inclusivity, offering cruelty-free and vegan makeup designed for all women and diverse skin tones. Their comprehensive product range includes foundations, lipsticks, eyeshadows, and beauty tools, aiming to cater to every makeup routine. The brand emphasizes representation in the beauty industry, making quality makeup accessible with offerings like free shipping on orders over $40.
How much funding has Mented Cosmetics raised?
Mented Cosmetics has raised a total of $8M across 2 funding rounds:
Angel/Seed
$3M
Series A
$5M
Angel/Seed (2018): $3M with participation from CircleUp
Series A (2022): $5M led by CircleUp and Corazon Capital Group
Key Investors in Mented Cosmetics
CircleUp
CircleUp is a financial technology company specializing in consumer products and retail, founded in 2011 and based in California. They focus on supporting growth-stage consumer brands.
Corazon Capital Group
Corazon Capital Group Ltd operates within the investment banking sector, focusing on providing capital and strategic guidance to businesses.
What's next for Mented Cosmetics?
The recent major strategic investment positions Mented Cosmetics for significant expansion and product development. This capital infusion is expected to fuel initiatives aimed at broadening market reach, enhancing product innovation, and potentially exploring new distribution channels. The company's focus on inclusivity and quality continues to resonate, suggesting a strong foundation for future growth and market leadership in the competitive beauty landscape.
See full Mented Cosmetics company page
