What is Mejuri?
Founded in 2013, Mejuri has redefined the jewelry landscape by transitioning from a traditional wholesale model to a modern, accessible luxury brand. By leveraging an online-first retail strategy, the company manufactures and markets a diverse range of high-quality rings, pendants, necklaces, earrings, and bracelets. Mejuri occupies a unique niche in the consumer goods sector, effectively bridging the gap between fast-fashion accessories and legacy fine jewelry houses. Its market position is characterized by a commitment to everyday luxury, allowing the firm to capture significant market share among millennial and Gen Z demographics who prioritize transparency, ethical sourcing, and aesthetic versatility in their purchasing decisions.
How much funding has Mejuri raised?
Mejuri has raised a total of $28M across 2 funding rounds:
Series A
$5M
Series B
$23M
Series A (2018): $5M with participation from Dash Ventures, Incite Ventures, Felix Capital, BDC Capitals Women in Technology Fund, and Real Ventures
Series B (2019): $23M led by BDC Capital, New Enterprise Associates, Incite Ventures, Felix Capital, Dash Ventures, and Imaginary Ventures
Key Investors in Mejuri
New Enterprise Associates
Established in 1977 and headquartered in Menlo Park, California, New Enterprise Associates is a venture capital firm focused on helping entrepreneurs build businesses.
Imaginary Ventures
Imaginary Ventures is a prominent venture capital firm located in New York City, specializing in investments in transformative consumer businesses poised to define future generations.
Felix Capital
Felix Capital is a venture capital firm that focuses on the intersection of technology and creativity, supporting entrepreneurs with innovative ideas to develop strong brands.
What's next for Mejuri?
Following this major strategic investment, Mejuri is well-positioned to accelerate its global expansion and deepen its omnichannel retail footprint. The capital infusion will likely be directed toward scaling its digital infrastructure, enhancing customer acquisition channels, and potentially expanding its physical showroom presence in key international markets. As the company moves beyond its initial scaling phase, the focus will shift toward maintaining brand equity while navigating the complexities of global supply chain management. By continuing to leverage data-driven insights from its direct-to-consumer platform, Mejuri is poised to maintain its trajectory as a leader in the evolving jewelry retail ecosystem, setting a benchmark for how modern brands can achieve sustainable growth in a competitive landscape.
See full Mejuri company page
