What is Meerkat?
Meerkat is a creative agency focused on evolving brands for future generations. The company's philosophy centers on understanding new customer interests and positioning brands to foster their evolution in the best possible way. Meerkat views its clients as partners, aiming to make every interaction enjoyable and to foster growth through innovative communication strategies. They believe that advertising must adapt to changing consumer lifestyles and generations, distinguishing brands effectively. Meerkat Creative Idea is proud to have produced the very first televised advertising segment of Amaro, Natural Spring Waters history, and has contributed to significant foundations and campaigns, demonstrating their commitment to impactful communication.
How much funding has Meerkat raised?
Meerkat has raised a total of $15.5M across 2 funding rounds:
Series A
$3.5M
Series B
$12M
Series A (2015): $3.5M, investors not publicly disclosed
Series B (2015): $12M led by Universal Music, Sherpa Capital, Sound Ventures, Slow Ventures, Greylock Partners, Comcast Ventures, and Raine Ventures LLC
Key Investors in Meerkat
Universal Music
Universal Music Group, founded in 1934, is the largest music company in the world. The company produces, manufactures, markets, sells and distributes recorded music globally. Universal Music Group operates across multiple continents including North America, Europe, Asia, South America, Africa, and Oceania with a significant presence in countries such as Canada, the United States, United Kingdom, Germany, France, and Australia. The company offers a comprehensive range of music production and distribution services, maintaining a substantial global market presence in the music industry. Universal Music Group utilizes various digital platforms and technologies to deliver music content to consumers worldwide.
Greylock Partners
83North is a global venture capital firm managing over $2.2 billion, investing in exceptional entrepreneurs at all stages to build category-leading companies. The firm has a strong portfolio with 90 companies and 15 unicorns, reflecting its successful investment strategy. With a focus on innovation, 83North supports a diverse range of industries, including technology and supply chain management. Their philosophy emphasizes a unique approach to helping companies scale effectively.
Comcast Ventures
Comcast Ventures, founded in 1999, is the venture capital affiliate of Comcast Corporation. Based in North America with offices in San Francisco, New York, Philadelphia, and Los Angeles, the firm focuses on investing in consumer, enterprise, and frontier technology companies. With a 20-year track record in the venture capital industry, Comcast Ventures has built a diverse portfolio of more than 130 companies across various sectors. The firm provides capital and strategic support to both B2B and B2C businesses, particularly those in technology, finance, and operations sectors. Comcast Ventures maintains a position among the top 10 most active corporate venture capital firms in the market.
What's next for Meerkat?
With its recent major strategic investment, Meerkat is poised to further its mission of evolving brands for contemporary and future consumers. The company's focus on innovative communication and client partnerships suggests a strategic expansion of its service offerings and market reach. This latest round of financing will likely fuel advancements in their creative methodologies and technological integrations, enabling them to deliver even more impactful campaigns. Meerkat's trajectory indicates a strong emphasis on adapting to generational shifts in consumer behavior and media consumption.
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