What is Measured?
Founded in 2017 and headquartered in Santa Monica, California, Measured provides a sophisticated software platform designed to solve the persistent challenge of media incrementality. The company empowers brands to make data-driven decisions by isolating the causal impact of their marketing efforts across diverse channels. By moving away from legacy tracking methods, Measured offers a transparent, objective view of performance that helps CMOs and marketing teams allocate budgets with greater precision and accountability. Their platform is specifically engineered for the enterprise segment, where the complexity of multi-channel campaigns requires a high degree of analytical rigor and technical integration.
How much funding has Measured raised?
Measured has raised a total of $21M across 1 funding round:
Unspecified
$21M
Unspecified (2022): $21M with participation from Telescope Partners
Key Investors in Measured
Telescope Partners
Telescope Partners is a thesis-driven, early-growth investment firm that focuses on supporting entrepreneurs building exceptional enterprise software companies through high-touch, bespoke relationships.
What's next for Measured?
With the support of this major enterprise-level funding, Measured is well-positioned to accelerate its product roadmap and expand its market reach. The strategic capital will likely be deployed to enhance the platform's machine learning capabilities, allowing for deeper predictive analytics and real-time optimization features. As brands continue to demand greater transparency in their advertising investments, Measured is poised to scale its operations to meet the growing need for independent, incrementality-based measurement solutions. The company's focus on high-touch, thesis-driven growth suggests a trajectory toward becoming the industry standard for enterprise-grade marketing intelligence, ensuring that clients can maintain a competitive edge through superior data visibility and strategic agility.
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