What is MaxPoint Interactive?
MaxPoint Interactive, Inc. is a marketing technology company headquartered in Morrisville, North Carolina, operating across the United States and Europe. The company specializes in its MaxPoint intelligence platform, a cloud-based business intelligence and marketing automation service designed to enhance local in-store sales for national brands. MaxPoint serves a diverse range of enterprise clients, including those in consumer products, retail, automotive, financial services, healthcare, telecommunications, and entertainment industries, often working through advertising agencies. Founded in 2006, MaxPoint Interactive has established itself as a key player in leveraging data to drive measurable sales outcomes for its clients.
How much funding has MaxPoint Interactive raised?
MaxPoint Interactive has raised a total of $85.8M across 3 funding rounds:
Unspecified
$3M
Unspecified
$8M
Stock Offering
$74.8M
Unspecified (2010): $3M with participation from Trinity Ventures
Unspecified (2011): $8M led by Madrona Venture Group and Trinity Ventures
Stock Issuance/Offering (2015): $74.8M, investors not publicly disclosed
Key Investors in MaxPoint Interactive
Madrona Venture Group
Madrona Venture Group, established in 1995, is a venture capital firm with a focus on consumer internet, commercial software, and services, likely providing strategic guidance and capital for technology-focused companies.
Trinity Ventures
Trinity Ventures is an early-stage investment firm dedicated to supporting mission-driven entrepreneurs and transforming their ambitious visions into reality, investing across diverse industries and providing hands-on support.
What's next for MaxPoint Interactive?
With the recent injection of major strategic capital, MaxPoint Interactive is poised for accelerated growth and market penetration. The enterprise-level funding context suggests a focus on scaling operations, expanding its technological capabilities, and potentially entering new geographic markets or industry verticals. This investment will likely enable MaxPoint to further develop its intelligence platform, enhance its marketing automation features, and strengthen its competitive position against other marketing technology providers. The company's trajectory indicates a strategic move towards solidifying its leadership in driving local sales for national enterprises.
See full MaxPoint Interactive company page
