What is MATI Energy?
MATI Energy distinguishes itself in the competitive beverage market as the cleanest and simplest ingredient energy drink available. Holding the distinction of being the world's first energy drink certified by the Clean Label Project, MATI is formulated with just three core components: organic brewed guayusa, organic fruit juice, and carbonated water. Its proprietary craft-brewing process ensures a smooth energy experience without the typical sugar spikes and subsequent crashes. Founded in 2012 from a college dorm room, MATI Energy has rapidly expanded its reach, now available in major retail chains like Whole Foods, Fresh Market, Earth Fare, and Harris Teeter, as well as on Amazon. The company is a prominent example of the new generation of brands prioritizing transparency and consumer health, embodying a 'hustle' ethos that has driven its national recognition and market penetration.
How much funding has MATI Energy raised?
MATI Energy has raised a total of $10.5M across 5 funding rounds:
Private Equity
$1.2M
Private Equity
$1.1M
Debt
$1M
Private Equity
$2.1M
Private Equity
$5.1M
Private Equity (2015): $1.2M, investors not publicly disclosed
Private Equity (2015): $1.1M, investors not publicly disclosed
Debt (2016): $1M, investors not publicly disclosed
Private Equity (2016): $2.1M, investors not publicly disclosed
Private Equity (2017): $5.1M backed by IDEA Fund Partners and DUMAC
Key Investors in MATI Energy
IDEA Fund Partners
IDEA Fund Partners is a venture capital firm dedicated to supporting innovative entrepreneurs, with a particular emphasis on diverse founders and emerging markets. They provide not only capital but also strategic guidance and industry connections to foster portfolio company growth.
DUMAC
DUMAC Business Systems, Inc. is a long-standing provider of point-of-sale solutions for the grocery and convenience store sectors. With a strong focus on in-house software development and customer support, DUMAC offers comprehensive technology services to retail businesses.
What's next for MATI Energy?
The substantial enterprise-level capital secured by MATI Energy signals a strategic pivot towards significant scaling and market expansion. This latest round of financing, characterized as a major strategic investment, is poised to accelerate the company's growth trajectory. Expect MATI Energy to enhance its production capabilities, broaden its distribution network, and potentially introduce new product lines that align with its clean label and organic ethos. The investment will likely bolster marketing efforts to further solidify its brand presence and capture a larger share of the health-conscious consumer market, reinforcing its leadership in the clean products movement.
See full MATI Energy company page
