What is Matchmade?
Matchmade operates as a premier influencer marketing agency, specializing in connecting brands with creators on platforms like YouTube and Twitch. The company manages the entire campaign lifecycle, from contract negotiation to payment processing, utilizing machine learning and big data analytics to ensure optimal brand-creator matches. Over the past seven years, Matchmade has been instrumental in fostering growth within the YouTube creator economy, having distributed $12 million to creators. Their services are designed for brands seeking to enhance marketing strategies through influencer collaborations and for creators looking for new partnership opportunities.
How much funding has Matchmade raised?
Matchmade has raised a total of $8M across 4 funding rounds:
Other Financing Round
$100K
Other Financing Round
$1.4M
Series A
$1.7M
Other Financing Round
$4.8M
Other Financing Round (2014): $100K with participation from Jiri Kupiainen
Other Financing Round (2015): $1.4M led by London Venture Partners, DN Capital, and Reaktor Ventures
Series A (2017): $1.7M supported by Global Founders Capital, London Venture Partners, Reaktor Ventures, and Henric Suuronen
Other Financing Round (2018): $4.8M featuring Korea Investment Partners
Key Investors in Matchmade
Korea Investment Partners
Korea Investment Partners is a significant entity in the investment landscape, though specific details regarding their focus in the influencer marketing sector are not provided. Their participation suggests a belief in Matchmade's growth trajectory.
Global Founders Capital
Global Founders Capital is a global early-stage investor that backs gifted entrepreneurs from pre-seed to IPO, focusing on category-defining ventures. Their involvement indicates a strategic alignment with Matchmade's potential for market leadership.
London Venture Partners
London Venture Partners is a venture capital seed fund with deep expertise in the games sector. Their investment in Matchmade suggests an interest in creator economies and platforms that facilitate digital content monetization.
What's next for Matchmade?
The substantial enterprise-level funding Matchmade has attracted indicates a strategic phase of scaling and market penetration. With a focus on leveraging its proprietary technology and extensive creator database, the company is poised to further solidify its role in the burgeoning influencer marketing landscape. Future initiatives will likely involve expanding its platform capabilities, forging deeper relationships with key brands, and potentially exploring new creator verticals or international markets. The recent strategic investment suggests a focus on enhancing its competitive edge and driving sustainable growth.
See full Matchmade company page
