What is Matchmade?
Matchmade operates as a premier influencer marketing agency, streamlining the campaign process for brands seeking to leverage the power of YouTube and Twitch creators. The company manages the entire workflow, from contract negotiation to payment processing, utilizing machine learning and big data analytics to ensure optimal creator-brand alignment. Over the past seven years, Matchmade has been instrumental in fostering relationships within the creator economy, distributing $12 million to creators and solidifying its role in enhancing brand marketing strategies through influencer collaborations.
How much funding has Matchmade raised?
Matchmade has raised a total of $8M across 4 funding rounds:
Other Financing Round
$100K
Other Financing Round
$1.4M
Series A
$1.7M
Other Financing Round
$4.8M
Other Financing Round (2014): $100K with participation from Jiri Kupiainen
Other Financing Round (2015): $1.4M led by Reaktor Ventures, DN Capital, and London Venture Partners
Series A (2017): $1.7M supported by Global Founders Capital, Reaktor Ventures, Henric Suuronen, and London Venture Partners
Other Financing Round (2018): $4.8M featuring Korea Investment Partners
Key Investors in Matchmade
Korea Investment Partners
Korea Investment Partners is a leading entity in electric osmotic dewatering technology, specializing in wastewater sludge treatment equipment and global exports. Their expertise extends to engineering for sludge treatment and environmental facilities.
Global Founders Capital
Global Founders Capital is a global early-stage investor that empowers entrepreneurs from pre-seed to IPO, with a focus on category-defining ventures and providing operational support through its platform.
Reaktor Ventures
Reaktor Ventures is laser-focused on helping seed-stage companies become global leaders, offering dedicated support to their portfolio companies.
What's next for Matchmade?
With a major enterprise-level funding context and a recent strategic investment, Matchmade is poised for significant scaling and expansion. The company's focus on leveraging data and machine learning to optimize influencer partnerships suggests a strategic direction towards deeper integration within the digital marketing ecosystem. Future growth is likely to involve enhancing its platform capabilities, expanding its creator and brand network, and potentially exploring new platforms or markets. This substantial backing indicates a strong belief in Matchmade's model for facilitating impactful influencer marketing campaigns and its potential to further drive growth in the creator economy.
See full Matchmade company page
