What is Mass Relevance?
Mass Relevance, formerly known as TweetRiver, specializes in providing cloud-based software solutions designed to aggregate, filter, and integrate social media content for the media and entertainment industries. Founded in 2010 and based in Austin, Texas, the company's platform serves a diverse clientele, including notable entities such as MSNBC, NBC Sports, GolfDigest, Pepsi, and Cisco. Its core technology enables businesses to effectively leverage social media data for enhanced engagement and content strategy. In April 2014, Mass Relevance merged with Spredfast to form a comprehensive social marketing entity.
How much funding has Mass Relevance raised?
Mass Relevance has raised a total of $3.3M across 1 funding round:
Other Financing Round
$3.3M
Other Financing Round (2012): $3.3M with participation from Austin Ventures
Key Investors in Mass Relevance
Austin Ventures
Austin Ventures is a Texas-based investment firm with over 30 years of experience, focusing on early-stage and middle-market investments. They are known for their patient, long-term approach to building businesses and have invested significantly in Texas-based companies.
What's next for Mass Relevance?
The recent major strategic investment in Mass Relevance signals a pivotal phase for the company, likely focused on expanding its technological capabilities and market reach. This capital infusion is expected to fuel further development of its social media content integration platform and potentially support strategic acquisitions or partnerships. Given its history of enterprise-level funding and its merger with Spredfast, Mass Relevance is positioned to further solidify its role as a key player in the social marketing and media technology landscape, driving innovation in how brands interact with digital content and audiences.
See full Mass Relevance company page
