What is Marketing Evolution?
Founded in 2000 and headquartered in New York, Marketing Evolution offers an independent SaaS platform designed to enhance marketing performance. The platform provides marketers with actionable insights into the effectiveness of their entire marketing mix, enabling real-time optimization across all touchpoints. By focusing on person-level ROI, Marketing Evolution empowers businesses to increase sales and profits through data-driven strategies. The company's core offering addresses the critical need for measurable marketing impact in today's complex digital environment.
How much funding has Marketing Evolution raised?
Marketing Evolution has raised a total of $54.7M across 5 funding rounds:
Series A
$4M
Series B
$20.6M
Private Equity
$26.1M
Debt
$2M
Debt
$2M
Series A (2016): $4M with participation from SaaS Capital
Series B (2018): $20.6M led by Insight Venture Partners and Zetta Venture Partners
Private Equity (2019): $26.1M, investors not publicly disclosed
Debt (2020): $2M featuring PPP
Debt (2021): $2M backed by PPP
Key Investors in Marketing Evolution
SaaS Capital
SaaS Capital, founded in 2007 and located in Cincinnati, Ohio, develops growth strategies and capital solutions, provides management, capital raising, market automation, branding, demand generation, mergers and acquisitions, software development, and business development consulting services.
Insight Venture Partners
GO is a private platform purpose-built for Insight Partners' portfolio company leaders. GO unifies our 500+ software portfolio companies to foster connections, strengthen leadership, expand their brain trust, and provide support as they scale.
Zetta Venture Partners
Zetta Venture Partners is a venture capital firm that focuses on providing zero to one capital and hands-on support to AI native startups. They aim to partner with impactful companies in the AI and infrastructure sectors, specifically targeting builders of AI applications, infrastructure, and developer tools. Their mission is to be the most important partner for these innovative founders. The firm operates from locations in San Francisco and New York City.
What's next for Marketing Evolution?
With substantial enterprise-level backing, Marketing Evolution is strategically positioned for accelerated growth and market expansion. The recent major strategic investment suggests a focus on scaling operations, enhancing product development, and potentially broadening its customer base. Future initiatives are likely to involve further innovation in marketing measurement and optimization technologies, solidifying its role as a key player in the marketing technology sector. The company's ability to demonstrate clear ROI for its clients will be crucial in leveraging this new capital for sustained success.
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