What is Marketing Evolution?
Founded in 2000 and headquartered in New York, Marketing Evolution offers an independent SaaS platform designed to enhance marketers' business outcomes by measuring and optimizing the entire marketing mix. The platform provides immediate, actionable insights into campaign performance across all touchpoints, enabling marketers to increase sales and profits through person-level ROI optimization. This focus on tangible results and data-driven decision-making addresses a critical need for accountability and effectiveness in modern marketing strategies.
How much funding has Marketing Evolution raised?
Marketing Evolution has raised a total of $54.7M across 5 funding rounds:
Series A
$4M
Series B
$20.6M
Private Equity
$26.1M
Debt
$2M
Debt
$2M
Series A (2016): $4M with participation from SaaS Capital
Series B (2018): $20.6M led by Zetta Venture Partners and Insight Venture Partners
Private Equity (2019): $26.1M, investors not publicly disclosed
Debt (2020): $2M featuring PPP
Debt (2021): $2M backed by PPP
Key Investors in Marketing Evolution
Zetta Venture Partners
Zetta Venture Partners is a venture capital firm that focuses on providing zero to one capital and hands-on support to AI native startups. They aim to partner with impactful companies in the AI and infrastructure sectors, specifically targeting builders of AI applications, infrastructure, and developer tools.
Insight Venture Partners
Insight Partners is a global venture capital and private equity firm that invests in high-growth technology and software companies. They provide capital and strategic support to help their portfolio companies scale and achieve market leadership.
SaaS Capital
Saas Capital provides growth capital and strategic solutions for SaaS companies, focusing on helping them scale their operations and achieve sustainable growth through tailored financial and operational support.
What's next for Marketing Evolution?
The recent major strategic investment signals a pivotal moment for Marketing Evolution, likely enabling the company to accelerate product development, expand its market reach, and enhance its sales and marketing efforts. With a robust platform already in place, this capital infusion is expected to fuel further innovation and solidify its competitive position. The company's trajectory suggests a continued focus on empowering marketers with advanced analytics and optimization tools to achieve superior business results.
See full Marketing Evolution company page
