What is Marin Software?
Founded in 2006 and headquartered in San Francisco, Marin Software provides a sophisticated SaaS-based platform designed to streamline workflow, analytics, and optimization for digital marketers. By integrating complex advertising data across multiple channels, the company enables global interactive agencies and advertisers to maximize their return on investment. The firm's market position is defined by its ability to serve a diverse, international client base, providing the necessary infrastructure for large-scale online advertising management in an increasingly fragmented digital ecosystem.
How much funding has Marin Software raised?
Marin Software has raised a total of $181.8M across 8 funding rounds:
Series B
$7.3M
Series C
$13M
Series D
$11.2M
Series E
$16M
Series F
$30M
Stock Offering
$97.3M
Debt
$2M
Series B (2008): $7.3M led by Benchmark Capital
Series C (2009): $13M supported by Benchmark Capital, DAG Ventures, Amicus Capital, and Focus Ventures
Series D (2010): $11.2M featuring DAG Ventures, Triangle Peak Partners, Benchmark Capital, Amicus Capital, and Focus Ventures
Series E (2011): $16M backed by Crosslink Capital, Benchmark Capital, DAG Ventures, Triangle Peak Partners, and Focus Ventures
Series F (2012): $30M with participation from Benchmark Capital, DAG Ventures, SAP Ventures, Triangle Peak Partners, Crosslink Capital, and Temasek
Stock Issuance/Offering (2013): $97.3M led by Undisclosed
Debt (2020): $2M supported by PPP
Key Investors in Marin Software
Benchmark Capital
A premier venture capital firm known for its early-stage investments in transformative technology companies and its long-term partnership approach.
DAG Ventures
A mid-stage venture capital partnership that focuses on supporting visionary entrepreneurs and the elite early-stage VCs who back them.
Triangle Peak Partners
A multi-strategy asset management firm specializing in growth stage investments in technology, clean tech, and energy sectors.
What's next for Marin Software?
Following its history of major enterprise-level funding, Marin Software is positioned to leverage its established technological framework to address the evolving demands of the digital marketing industry. The company's strategic focus remains on refining its optimization tools and expanding its footprint across North America, Europe, and the Asia Pacific region. By prioritizing innovation in its Revenue Acquisition Management Platform, Marin Software aims to sustain its growth trajectory and continue providing high-value solutions to its global enterprise clientele.
See full Marin Software company page
