What is Marin Software?
Marin Software provides a sophisticated SaaS-based platform that integrates workflow, analytics, and optimization tools for digital marketers. By enabling professionals to manage and optimize advertising campaigns across diverse channels, the company addresses the complexities of modern multi-channel marketing. Its global footprint, spanning North America, Europe, and the Asia Pacific region, allows it to support a wide array of interactive agencies and advertisers. The platform is engineered to drive efficiency and maximize return on ad spend, positioning Marin Software as a vital infrastructure provider for global brands seeking to streamline their digital advertising operations.
How much funding has Marin Software raised?
Marin Software has raised a total of $181.8M across 8 funding rounds:
Series B
$7.3M
Series C
$13M
Series D
$11.2M
Series E
$16M
Series F
$30M
Stock Offering
$97.3M
Debt
$2M
Series B (2008): $7.3M led by Benchmark Capital
Series C (2009): $13M supported by Amicus Capital, DAG Ventures, Benchmark Capital, and Focus Ventures
Series D (2010): $11.2M featuring Amicus Capital, Focus Ventures, DAG Ventures, Benchmark Capital, and Triangle Peak Partners
Series E (2011): $16M backed by Focus Ventures, Benchmark Capital, Crosslink Capital, DAG Ventures, and Triangle Peak Partners
Series F (2012): $30M with participation from Crosslink Capital, SAP Ventures, DAG Ventures, Benchmark Capital, Temasek, and Triangle Peak Partners
Stock Issuance/Offering (2013): $97.3M led by Undisclosed
Debt (2020): $2M supported by PPP
Key Investors in Marin Software
Benchmark Capital
A premier venture capital firm known for its early-stage investments in transformative technology companies and its focus on long-term partnership with visionary founders.
DAG Ventures
A mid-stage venture capital partnership that emphasizes a service-oriented approach, supporting high-growth technology companies with a focus on operational speed and consistency.
Amicus Capital
An investment firm specializing in seed and early-stage technology companies, providing deep expertise in enterprise applications and infrastructure development.
What's next for Marin Software?
Looking ahead, Marin Software is well-positioned to leverage its historical backing to further innovate its Revenue Acquisition Management capabilities. The company's strategic focus remains on enhancing its cross-channel optimization tools to meet the shifting demands of the digital advertising landscape. By maintaining its commitment to technological excellence and global support, the firm is poised to continue its trajectory as a leader in the marketing technology space, potentially exploring new frontiers in automated advertising and data-driven decision-making to maintain its competitive edge.
See full Marin Software company page
