What is Maison Sport?
Founded in 2015, Maison Sport operates as a digital marketplace designed to streamline the booking process for ski instruction. The platform addresses a fragmented market by providing transparency, instructor vetting, and seamless scheduling for learners of all levels. By leveraging a peer-to-peer model, the company effectively disintermediates traditional ski school structures, offering instructors greater autonomy while providing consumers with personalized, high-quality coaching experiences. Its headquarters in London serves as the hub for its international operations, which span major alpine destinations across Europe. The company's growth is underpinned by a commitment to safety, quality assurance, and the digitization of a traditionally manual service industry.
How much funding has Maison Sport raised?
Maison Sport has raised a total of $5.4M across 3 funding rounds:
Other Financing Round
$1.8M
Other Financing Round
$579K
Series A
$3.1M
Other Financing Round (2021): $1.8M, investors not publicly disclosed
Other Financing Round (2022): $579K, investors not publicly disclosed
Series A (2023): $3.1M supported by AlpInvest
Key Investors in Maison Sport
AlpInvest
AlpInvest is a leading global private equity investor. AlpInvest was founded in 1999, and is headquartered in Amsterdam, Netherlands.
Undisclosed Investor
Undisclosed investor participating in the funding round.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for Maison Sport?
With the recent influx of capital, Maison Sport is well-positioned to accelerate its expansion strategy and enhance its technological infrastructure. The firm is expected to focus on deepening its penetration in key alpine markets while potentially diversifying its service offerings to include broader winter sports experiences. As the company scales, the focus will likely shift toward optimizing its algorithmic matching engine and expanding its instructor network to meet rising seasonal demand. This phase of growth will be critical in establishing long-term brand loyalty and operational efficiency, ensuring that Maison Sport remains the premier digital gateway for ski instruction globally. The strategic backing received will provide the necessary runway to navigate the complexities of international market entry and product innovation.
See full Maison Sport company page
