What is MainStreaming?
MainStreaming operates at the intersection of media technology and cloud infrastructure. Its flagship iMDP solution serves as an end-to-end ecosystem designed to handle the rigorous demands of live and on-demand video streaming. Unlike traditional content delivery networks, the platform integrates operative phases—including ingest, encoding, and management—into a unified, intelligent framework. This approach allows media companies, gaming platforms, and large-scale enterprises to maintain broadcast-grade quality while scaling their operations across diverse geographic regions. By reducing latency and optimizing bandwidth, MainStreaming addresses the primary pain points of digital video distribution in an increasingly competitive media landscape.
How much funding has MainStreaming raised?
MainStreaming has raised a total of $10.3M across 2 funding rounds:
Series A
$4.3M
Series B
$6M
Series A (2017): $4.3M with participation from United Ventures
Series B (2019): $6M led by United Ventures, Indaco Venture Partners SGR, and Sony Innovation Fund
Key Investors in MainStreaming
United Ventures
United Ventures is an independent Venture Capital firm specializing in software and digital technology sectors, headquartered in Milan, Italy.
Sony Innovation Fund
Sony Innovation Fund is a corporate venture arm dedicated to engaging with innovative startups to fuel the development of disruptive technologies and provide access to Sony's global network.
Indaco Venture Partners SGR
Indaco Venture Partners SGR is a prominent Italian venture capital firm focused on supporting high-growth companies with significant technological innovation.
What's next for MainStreaming?
With the infusion of $6M, MainStreaming is poised to scale its international operations and further refine its iMDP architecture. The strategic focus will likely center on expanding its footprint in key global markets and enhancing its feature set to support emerging high-bandwidth formats. As the demand for seamless, low-latency video continues to surge, the company is well-positioned to capture additional market share by leveraging its existing partnerships with major industry players. Future developments will likely prioritize the integration of advanced analytics and automated distribution workflows, ensuring that MainStreaming remains at the forefront of the media delivery sector.
See full MainStreaming company page
