What is MAGIC?
MAGIC operates at the intersection of fitness, wellbeing, and artificial intelligence, providing an AI-driven workout assistance platform. Based in London, England, the company aims to revolutionize how individuals approach their fitness routines by leveraging advanced technology. Its focus on personalized guidance and data-informed training positions it as a key player in the evolving digital health and wellness sector.
How much funding has MAGIC raised?
MAGIC has raised a total of $7.5M across 2 funding rounds:
Other Financing Round
$2.5M
Other Financing Round
$5M
Other Financing Round (2023): $2.5M with participation from SFC Capital and Fasanara Capital
Other Financing Round (2024): $5M led by SFC Capital and Baleen Capital
Key Investors in MAGIC
SFC Capital
SFC Capital is the UK's most active seed investor, known for backing SEIS- and EIS-qualifying businesses across diverse sectors. They combine an angel syndicate with their own funds, having invested in over 250 companies.
Fasanara Capital
Fasanara Capital is a leading institutional asset manager and a pioneer in fintech investing, focusing on innovative financial solutions and investment strategies for institutional clients.
Baleen Capital
Baleen Capital is a value-based investment firm that prioritizes customer value and experience, seeking long-term investments in exceptional people, products, and companies.
What's next for MAGIC?
With the recent major strategic investment and the overall enterprise-level funding, MAGIC is poised for significant expansion. The company is likely to focus on enhancing its AI capabilities, broadening its user base, and potentially exploring new market segments within the fitness and wellbeing industry. This capital infusion will enable MAGIC to scale its operations, further develop its platform, and solidify its competitive advantage in a rapidly growing market.
See full MAGIC company page
