What is MAGIC?
MAGIC is a dynamic fitness and wellbeing company headquartered in London, England. It specializes in providing AI-driven workout assistance platforms, aiming to revolutionize how individuals approach their health and fitness routines. By leveraging artificial intelligence, MAGIC offers personalized and adaptive training solutions designed to meet the unique needs of each user. The company's focus on integrating technology with wellbeing services positions it as a key player in the rapidly evolving digital health and fitness market.
How much funding has MAGIC raised?
MAGIC has raised a total of $7.5M across 2 funding rounds:
Other Financing Round
$2.5M
Other Financing Round
$5M
Other Financing Round (2023): $2.5M with participation from SFC Capital and Fasanara Capital
Other Financing Round (2024): $5M led by Baleen Capital and SFC Capital
Key Investors in MAGIC
Baleen Capital
Baleen Capital is a value-based investment firm focused on exceptional people, products, and companies, prioritizing customer value and experience. They engage in various investment forms, including venture capital and private investments.
SFC Capital
SFC Capital is recognized as the UK's most active seed investor, combining an angel syndicate with its own funds to invest in SEIS and EIS-qualifying businesses across diverse sectors.
Fasanara Capital
Fasanara Capital is a leading institutional asset manager and a pioneer in fintech investing, focusing on providing innovative financial solutions and investment strategies for institutional investors.
What's next for MAGIC?
With the recent major strategic investment and substantial overall funding, MAGIC is poised for significant expansion and product development. The capital infusion is expected to fuel advancements in its AI technology, enhance user experience, and broaden its market reach. This strategic backing suggests a focus on scaling operations, potentially exploring new service offerings, and solidifying its position as a leader in AI-powered fitness solutions. The company's trajectory indicates a move towards further innovation and market penetration within the global wellbeing industry.
See full MAGIC company page