What is Madwire?
Founded in 2009 and headquartered in Fort Collins, Colorado, Madwire operates as a comprehensive marketing and design agency. The company offers a wide array of services designed to enhance business visibility and customer engagement, including SMS marketing, social media marketing, email marketing, public relations, content creation, event marketing and planning, and conversion rate optimization. Madwire's integrated approach aims to provide clients with a holistic solution for their marketing needs, driving growth and improving conversion rates.
How much funding has Madwire raised?
Madwire has raised a total of $12.5M across 3 funding rounds:
Series A
$5.5M
Private Equity
$2M
Debt
$5M
Series A (2014): $5.5M with participation from Copley Equity Partners and Cypress Growth Capital,LLC
Private Equity (2015): $2M, investors not publicly disclosed
Debt (2020): $5M supported by PPP
Key Investors in Madwire
Copley Equity Partners
Copley Equity Partners is a private equity firm established in 2012, focusing on investments in lower-middle market companies in North America. The firm provides flexible and patient capital to successful private companies, typically generating $2 to $25 million in earnings, and aims to support their growth through strategic initiatives and business development opportunities.
Cypress Growth Capital,LLC
Cypress Growth Capital specializes in providing royalty-based funding, offering flexible and non-dilutive growth capital tailored for emerging companies, particularly in the SaaS and tech-enabled services sectors. Their funding model allows businesses to retain equity while accessing necessary capital, with payments adjusting based on revenue performance.
What's next for Madwire?
The recent enterprise-level funding positions Madwire for accelerated expansion and enhanced service delivery. This strategic capital injection is likely to fuel further development of its marketing technology stack, expansion into new markets, and potential acquisitions to broaden its service portfolio. The company's focus on conversion rate optimization and integrated digital marketing strategies suggests a continued emphasis on data-driven results and client ROI, positioning Madwire for sustained growth and market leadership.
See full Madwire company page
