What is madvertise Mobile Advertising?
Founded in 2008 and headquartered in Berlin, madvertise operates as a premier mobile advertising network, facilitating high-performance campaigns for global brands such as BMW, Vodafone, and Lufthansa. The company provides a comprehensive suite of tools that enable developers and publishers to effectively monetize their mobile inventory while offering advertisers unparalleled access to granular, location-based target groups. Through its superior technological infrastructure, madvertise has successfully navigated the complexities of the European mobile market, establishing itself as a critical intermediary in the digital advertising supply chain. Its market position is defined by a dual focus on technical innovation and strategic partnerships, allowing it to maintain a competitive edge in an industry characterized by high volume and rapid technological evolution.
How much funding has madvertise Mobile Advertising raised?
madvertise Mobile Advertising has raised a total of $10M across 1 funding round:
Series B
$10M
Series B (2011): $10M with participation from Earlybird Venture Capital, Felicis Ventures, and Blumberg Capital
Key Investors in madvertise Mobile Advertising
Earlybird Venture Capital
Founded in 1997, Earlybird is a venture capital investor focused on European technology innovators. The company invests in technology, medical, and other related sectors. The company is headquartered in Berlin, Germany.
Felicis Ventures
Felicis is a Menlo Park-based venture capital firm that raises multistage funds to invest in early and growth-stage technology companies across sectors such as SaaS, AI, fintech, and consumer.
Blumberg Capital
Blumberg Capital is an early and growth stage venture capital firm that partners with visionary technology founders from inception to exit, providing capital and hands-on advisory support.
What's next for madvertise Mobile Advertising?
With the support of its latest capital injection, madvertise is poised to accelerate its product development cycle, specifically targeting advancements in programmatic advertising and data-driven audience segmentation. The strategic roadmap likely involves deepening its penetration in existing European hubs while optimizing its cross-border advertising solutions to meet the increasing demand for mobile-first marketing strategies. As the company transitions into its next phase of growth, the focus will remain on maintaining its high-volume impression throughput while enhancing the ROI for its diverse portfolio of enterprise clients. By leveraging its established relationships with top-tier investors, madvertise is well-equipped to navigate the shifting regulatory and technological landscape of the global mobile ad-tech industry.
See full madvertise Mobile Advertising company page
