What is Made?
Founded in 2010 and headquartered in London, Made.com operates as a sophisticated retail entity specializing in designer furniture. The company distinguishes itself through a vertically integrated business model that connects designers directly with consumers, effectively bypassing traditional retail markups. By leveraging an online-first approach complemented by strategic physical showrooms, Made.com has successfully disrupted the traditional furniture market, offering high-quality, curated aesthetics at accessible price points. Its market position is defined by a commitment to digital-native retail innovation and a data-driven approach to product development and inventory management.
How much funding has Made raised?
Made has raised a total of $253.5M across 6 funding rounds:
Series A
$3.8M
Series B
$9.3M
Debt
$8M
Private Equity
$60M
Series C
$116.7M
Series D
$55.8M
Series A (2010): $3.8M with participation from PROfounders Capital
Series B (2012): $9.3M led by PROfounders Capital and Level Equity
Debt (2014): $8M supported by Silicon Valley Bank
Private Equity (2015): $60M featuring Partech Growth Fund, Level Equity, and Fidelity Growth Partners
Series C (2018): $116.7M backed by Level Equity, Eight Roads Ventures, and Fidelity Investments
Series D (2018): $55.8M with participation from Eight Roads Ventures, Level Equity, and Partech Ventures
Key Investors in Made
Level Equity
Level Structured Capital is a private investment firm focusing on rapidly growing software and technology-driven businesses, providing the necessary capital to scale operations.
Partech Growth Fund
A global investment firm that provides operational experience and strategic support for entrepreneurs across seed, venture, and growth stages.
Eight Roads Ventures
A global venture capital firm backed by Fidelity, specializing in supporting fast-growing technology companies with long-term capital and deep industry expertise.
What's next for Made?
Looking ahead, the recent infusion of capital positions Made.com to accelerate its international expansion and further optimize its logistics infrastructure. As the company moves beyond its established markets, the focus will likely shift toward enhancing the customer experience through advanced personalization technologies and sustainable supply chain initiatives. With the support of seasoned institutional partners, Made.com is well-equipped to navigate the complexities of scaling a global digital brand, ensuring that its operational framework remains resilient against macroeconomic headwinds while continuing to capture market share in the premium home furnishings sector.
See full Made company page
