What is Made by Nacho?
Made by Nacho operates at the intersection of culinary excellence and pet wellness, offering a specialized range of cat food products that prioritize high-quality proteins and hydration. Founded by a professional chef, the company addresses a critical gap in the market for nutritionally dense, transparently sourced pet nutrition. By utilizing ingredients such as cage-free chicken and sustainably caught seafood, the brand appeals to the growing demographic of pet parents who demand the same quality standards for their animals as they do for themselves. The company's market position is defined by its focus on premiumization, leveraging a direct-to-consumer and retail-hybrid model to capture share in the rapidly evolving pet care economy.
How much funding has Made by Nacho raised?
Made by Nacho has raised a total of $14M across 1 funding round:
Series A
$14M
Series A (2022): $14M with participation from Neptune Ventures CA, Sonoma Brands, Mars, and New Fare Partners
Key Investors in Made by Nacho
Neptune Ventures CA
A consumer-focused investment firm specializing in scaling brands that promote healthier living through strategic operational support and digital marketing expertise.
Sonoma Brands
A private equity firm targeting growth-stage consumer businesses, with a specific focus on enhancing retail distribution and digital engagement for innovative brands.
Mars
A global leader in the food and pet care industry, providing extensive manufacturing capabilities and deep market insights to support long-term brand development.
What's next for Made by Nacho?
Looking ahead, the strategic deployment of the $14M will likely focus on deepening retail distribution channels and optimizing digital engagement strategies. As the company transitions from its initial growth phase into a more mature enterprise-level operation, the focus will shift toward product line diversification and operational efficiency. The involvement of seasoned investors suggests a long-term roadmap centered on brand equity building and potential expansion into broader pet wellness categories. By maintaining its commitment to chef-driven quality, Made by Nacho is well-equipped to navigate the complexities of the consumer packaged goods market while continuing to disrupt traditional pet food paradigms.
See full Made by Nacho company page
