What is Mabaya?
Established in 2014, Mabaya operates as a premier Sponsored Product Ads platform, specifically engineered to facilitate native advertising for retailers and marketplaces across Europe. By providing a robust self-service ecosystem, the platform enables sellers to manage complex campaign budgets and derive actionable data insights with precision. Mabaya effectively bridges the gap between traffic monetization and seller engagement, offering a sophisticated suite of tools that address the evolving demands of the digital retail landscape. Its technology is instrumental for marketplaces seeking to transform their digital storefronts into high-performing advertising channels.
How much funding has Mabaya raised?
Mabaya has raised a total of $2.3M across 1 funding round:
Angel/Seed
$2.3M
Angel/Seed (2015): $2.3M with participation from lool Ventures and 2B Angels
Key Investors in Mabaya
lool Ventures
lool ventures is an Israel-based seed fund that specializes in supporting early-stage founders, providing the necessary capital and guidance to build world-changing companies across diverse technology sectors.
2B Angels
2B Angels is a prominent venture capital fund focused on scaling early-stage ventures with deep technology, maintaining a strong track record in sectors such as Cyber-Security, FinTech, and AI.
What's next for Mabaya?
Following this major enterprise-level funding, Mabaya is well-positioned to scale its operations and deepen its penetration into the global eCommerce media market. The strategic capital infusion will likely be directed toward enhancing its algorithmic ad-serving capabilities and expanding its footprint among major international retailers. As the industry shifts toward more integrated, data-driven advertising solutions, Mabaya is poised to leverage its existing infrastructure to capture additional market share, fostering long-term growth and reinforcing its status as a critical partner for online marketplaces navigating the complexities of modern digital commerce.
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