What is Lumate?
Lumate is a technology company focused on enabling advertisers to precisely reach their intended audiences through its AdTrade product. The platform leverages geo-location, Real Time Bidding (RTB) technologies, and a combination of first and third-party data to deliver effective audience targeting capabilities. Lumate serves ad networks, ad agencies, media buyers, and self-service advertisers, all while maintaining a commitment to privacy-compliant practices. Founded in 2008, Lumate has a history of receiving support, including being an Arch Grants awardee and a graduate of the Capital Innovators accelerator program. The company operates with headquarters in downtown St. Louis and a branch office in the Technology Development Center at Missouri S&T in Rolla, Missouri.
How much funding has Lumate raised?
Lumate has raised a total of $508K across 2 funding rounds:
Private Equity
$450K
Debt
$58K
Private Equity (2013): $450K with participation from Missouri Technology
Debt (2021): $58K led by PPP
Key Investors in Lumate
Missouri Technology
The Missouri Technology Corporation is a public-private partnership focused on fostering innovation and supporting high-tech companies in Missouri, particularly in life sciences and technology sectors. They provide venture capital, grants, and ecosystem support to emerging businesses.
PPP
Public-Private Partnership
What's next for Lumate?
With the recent influx of substantial expansion capital, Lumate is poised for significant scaling and further development of its privacy-compliant audience targeting solutions. The company's focus on integrating advanced technologies like Geo-location and RTB, coupled with its established presence in the mobile advertising supply chain, positions it to capitalize on the growing demand for effective and compliant ad targeting. Future strategic initiatives will likely involve enhancing its data capabilities, expanding its market reach to new advertiser segments, and potentially exploring new technological integrations to maintain a competitive edge in the dynamic digital advertising landscape.
See full Lumate company page
